Mercedes Overtakes Lexus to Lead U.S. Luxury Sales
The race for the top-selling luxury marque in the United States took a turn in September as Mercedes-Benz used a 22 percent monthly gain to overtake Lexus after nine months, Automotive News reported.
“Lexus has been by far the luxury leader in this market and now Mercedes and BMW have closed that gap pretty rapidly,” Joe Barker, an industry analyst with IHS Automotive, said before results were released Friday. “The sales race will come down to the wire -- it will come down right to the month of December.”
Sales of Mercedes-brand vehicles, including Sprinter vans, rose to 20,675, as deliveries of the E-Class sedan continued to propel the brand.
“We're going to continue in the same direction as we have for the first nine months,” CEO Ernst Lieb told Bloomberg in an interview. “Will it be necessarily again another 22 percent up or so? Maybe not, but we definitely see a two-digit increase for the remainder of the year.”
Deliveries for BMW's namesake brand rose 21 percent to 18,228 from last September. Lexus sales fell 6 percent last month to 16,948, in an overall market that gained 29 percent from a weak September a year earlier.
“It's been a challenging year for the whole industry,” Brian Smith, U.S. vice president of Lexus sales, said in a conference call Friday. “We feel real good about where we are this year. I don't think we're going to lose leadership this year, but time will tell.”
Mercedes sales are up 22 percent 165,427 so far this year, while Lexus has risen 9 percent to 162,438. BMW deliveries are up 9 percent to 157,464 in an industry that has risen 10 percent.
Through August, Lexus had led Mercedes by 737 vehicles.
Those results don't include sales of Mercedes' Smart cars or BMW's Mini and Rolls-Royce brands.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →