P&A Providers & Administrators
MenuMENU
SearchSEARCH

Mercedes Overtakes Lexus to Lead U.S. Luxury Sales

October 4, 2010
2 min to read


The race for the top-selling luxury marque in the United States took a turn in September as Mercedes-Benz used a 22 percent monthly gain to overtake Lexus after nine months, Automotive News reported.


“Lexus has been by far the luxury leader in this market and now Mercedes and BMW have closed that gap pretty rapidly,” Joe Barker, an industry analyst with IHS Automotive, said before results were released Friday. “The sales race will come down to the wire -- it will come down right to the month of December.”

Ad Loading...


Sales of Mercedes-brand vehicles, including Sprinter vans, rose to 20,675, as deliveries of the E-Class sedan continued to propel the brand.


“We're going to continue in the same direction as we have for the first nine months,” CEO Ernst Lieb told Bloomberg in an interview. “Will it be necessarily again another 22 percent up or so? Maybe not, but we definitely see a two-digit increase for the remainder of the year.”


Deliveries for BMW's namesake brand rose 21 percent to 18,228 from last September. Lexus sales fell 6 percent last month to 16,948, in an overall market that gained 29 percent from a weak September a year earlier.


“It's been a challenging year for the whole industry,” Brian Smith, U.S. vice president of Lexus sales, said in a conference call Friday. “We feel real good about where we are this year. I don't think we're going to lose leadership this year, but time will tell.”


Mercedes sales are up 22 percent 165,427 so far this year, while Lexus has risen 9 percent to 162,438. BMW deliveries are up 9 percent to 157,464 in an industry that has risen 10 percent.

Ad Loading...


Through August, Lexus had led Mercedes by 737 vehicles.


Those results don't include sales of Mercedes' Smart cars or BMW's Mini and Rolls-Royce brands.

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →