P&A Providers & Administrators
MenuMENU
SearchSEARCH

New-Car Affordability Better But Still Worse Year-Over-Year

Multiple factors drive down purchase costs, which is still well above what most households can afford.

March 17, 2023
New-Car Affordability Better But Still Worse Year-Over-Year

The estimated average monthly payment dropped to $765, still well above what average U.S. households can afford.

IMAGE: Pixabay/Mikes-Photography

2 min to read


The average monthly new-vehicle payment fell in February due to a mix of factors driving down the cost of ownership, though affordability remained worse than a year earlier and still well above what the typical U.S. household can afford.

The estimated average monthly payment was at its lowest since October, falling about 2% month-over-month to $765 after peaking in December at $789, according to the Cox Automotive/Moody’s Analytics Vehicle Affordability Index.

Ad Loading...

Consequently, the estimated weeks of median income needed to buy the average new model dropped from 44.2 in January to 43.2, still up 7% year-over-year.

Cox credited not just lower vehicle prices but also more incentives, growing consumer incomes, and a lowered average loan rate, for increased affordability.

The median income increased slightly by 0.3%, while Kelley Blue Book data show manufacturer incentives also increased and the average new-vehicle transaction price fell 1.4%. Meanwhile, the average new-vehicle loan interest rate fell to 9.2%.

Despite the affordability improvements, Cox Chief Economist Jonathan Smoke said the typical U.S. household can afford just $400 worth of vehicle loan payment per month.

“With an average monthly payment of nearly twice that,” he said, “the new-vehicle market remains heavily skewed toward the most affluent buyers.”

Ad Loading...

A year earlier, incentives were more plentiful and new-car prices and loan rates lower, as the Federal Reserve has since raised borrowing rates multiple times.

LEARN MORE: Auto Shoppers' Woes to Continue in 2023

 

Originally posted on Auto Dealer Today

More Industry

Subwoofer in trunk of car.
Industryby Lauren LawrenceMay 26, 2026

Ownership Priorities are Shifting

A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.

Read More →
Man's hand holding gas pump in fuel tank of white car
Industryby Hannah MitchellMay 26, 2026

Pump Price Jump Calculated

ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.

Read More →
Graphic showing previous week's truck and SUV segment prices
Industryby StaffMay 20, 2026

Black Book: Weekly Market Update

Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.

Read More →
Ad Loading...
Photo of dealership sign with Toyota logo
Industryby Lauren LawrenceMay 19, 2026

Arkansas Auto Group Acquires First Indiana Rooftop

Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.

Read More →
Headshot photo of Antonio Filosa, Stellantis CEO
Industryby Hannah MitchellMay 19, 2026

Stellantis to Dive Into U.S. Lending

The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.

Read More →
Photo of the rear of a new BMW iX SUV
Industryby Hannah MitchellMay 12, 2026

New-Vehicle Prices Rise

With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.

Read More →
Ad Loading...
Graphic of car segments' results the previous week
Industryby StaffMay 12, 2026

Black Book: Weekly Market Update

Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.

Read More →
Graphic of last week's estimated used retail days to turn
Industryby StaffMay 6, 2026

Black Book: Weekly Market Update

Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.

Read More →
cargo ship with vehicles, at dock
Industryby Lauren LawrenceMay 5, 2026

EU Auto Association Urges Action

Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.

Read More →
Ad Loading...
two people working on a paper contract together
IndustryMay 1, 2026

Driving into the Super CFC Era

Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.

Read More →