P&A Providers & Administrators
MenuMENU
SearchSEARCH

New-Vehicle Prices Hold Steady

August average price flat YOY as incentives keep going up.

September 12, 2023
New-Vehicle Prices Hold Steady

August’s average new-vehicle transaction price was $48,451, up less than 1% year-over-year.

IMAGE: Pexels/Sarmad Mughal

1 min to read


Revived inventories and incentives have held down new-vehicle prices, the average U.S. price flat year-over-year in August.

Cox Automotive said dealers and automakers are feeling price pressures with high interest rates and increased supplies, so “new-vehicle prices seem to have hit a ceiling, at least for now.”

Ad Loading...

Acknowledging that a United Auto Workers strike could affect inventories anew for some product lines, Cox Research Manager Rebecca Rydzewski nevertheless said a short strike shouldn’t significantly impact consumer prices “at least in the near term.”

August’s average new-vehicle transaction price was $48,451, up less than 1% year-over-year, said Cox, which pointed out that’s down 2.4% from the start of the year. Average incentives rose for the 11th straight month to about 5% of the average price, up from 2.3% a year earlier.

Luxury prices fell 3.3% year-over-year to just over $64,000 as segment leader Tesla continued price cuts, Cox said, while the average nonluxury price was essentially flat at $44,827.

LEARN MORE: Used-Vehicle Inventory Shrinks

Originally posted on Auto Dealer Today

More Industry

White BMW SUV driving on road.
Industryby Hannah MitchellSeptember 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Line of eclipse SUVs in parking lot.
Industryby Lauren LawrenceSeptember 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →
Two businessmen shaking hands in front of a vehicle
Industryby Hannah MitchellSeptember 8, 2026

First-Half Dealership Deals Up

Buy-sell activity shows that acquirers are looking for value and scale as many retailers seek to leave an increasingly competitive and complex market, Kerrigan Advisors reports.

Read More →
Ad Loading...
Kia Niro SUV in gold color parked outdoors
Industryby Hannah MitchellSeptember 1, 2026

Kia Closes Out Summer With a Bang

Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.

Read More →
Outside of Auto Park Ford dealership
Industryby Lauren LawrenceSeptember 1, 2026

Indiana Dealership Changes Hands

A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.

Read More →
Three men standing in front of two classic cars handing off gift.
Industryby Hannah MitchellAugust 25, 2026

Texas Dealership No Longer in the Family

The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.

Read More →
Ad Loading...
Outside of modern car dealership “Genesis of San Bruno
Industryby Lauren LawrenceAugust 25, 2026

Genesis Grows California Presence

The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.

Read More →
Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
EV charger inserted into dark-colored car port
Industryby Hannah MitchellAugust 18, 2026

EV Market Humming Along

July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.

Read More →
Ad Loading...
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →