P&A Providers & Administrators
MenuMENU
SearchSEARCH

New-Vehicle Prices Take Normalizing Turn

June average price increase least since pandemic began, Cox says.

July 12, 2023
New-Vehicle Prices Take Normalizing Turn

Automakers’ incentive expenses rose for the ninth month in a row to the greatest amount since October 2021.

IMAGE: Pexels/Erik McIean

2 min to read


New-vehicle prices appear to have finally left pandemic-era highs behind, as the average year-over-year price gain in June was the smallest since Covid took hold.

The 1.6% increase in the average transaction price to $48,808, which is actually down 1.7% from January, the biggest fall in the first six months of the year in the past decade, said Cox Automotive.

Ad Loading...

The development is a stark contrast from just a year earlier, when transaction prices were elevated by 12% year-over-year, Cox said. And the smallest year-over-year increase in 2022 was 4.2%.

Revived inventories have brought about the turn of events.

“A year ago, the industry was looking at transaction prices that were consistently up 10% to 12% year over year. With no inventory in place, it was inflation gone wild,” said Cox Executive Analyst Michelle Krebs. “Now, as inventory has been consistently building and supply and demand are finding a balance, the price gains seem to be well under control.”

Automakers’ incentive expenses rose for the ninth month in a row to the greatest amount since October 2021, for an average of $2,048, or 4.2% of the average transaction price, Cox said. That compares to 2.3% a year earlier.

June’s average transaction price was $345 under manufacturers’ suggested retail price, down dramatically from the $698 above MSRP a year earlier, said Cox, which indicated that new-vehicle sales volume was its highest since May 2021.

Ad Loading...

Originally posted on Auto Dealer Today

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →