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New-Vehicle Sales Finishing Strong

November forecast sees benefits of high inventories, post-election certainty.

November 26, 2024
New-Vehicle Sales Finishing Strong

Incentives are about 8% of the average transaction price and the highest in three and a half years.

Credit:

Pexels/Sarmad Mughal

1 min to read


U.S. new-vehicle sales, with one more month to go in 2024, are on track to best last year’s.

A Cox Automotive forecast puts November sales volume at a seasonally adjusted annual rate of 16 million units, up half a million from a year earlier. It projects November sales to hit 1.3 million.

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Cox further expects a strong finish next month since the November election eliminated market-dampening uncertainty.

“With less uncertainty in the market, consumer confidence is moving higher, which will likely increase consumer willingness to buy a new vehicle,” said Cox Senior Economist Charlie Chesbrough. “Additionally, vehicle affordability is improving, thanks to higher incentives and falling auto loan rates, which increase consumers’ ability to buy.”

Generous incentives – about 8% of the average transaction price and the highest in three and a half years – are automakers’ answer to fattened inventories, which exceeded three million units in November for the first time since the pandemic and surpassed year-ago levels by more than 675,000 units. Days’ supply rose by two days to 85, 10 days above a year ago.

Electric-vehicle sales may be supercharged through the end of the year, Cox said, as consumers take advantage of federal tax credits that the Trump administration may reduce or eliminate.

DIG DEEPER: Delinquent Auto Loan Growth Down

 

 

 

Originally posted on F&I and Showroom

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