P&A Providers & Administrators
MenuMENU
SearchSEARCH

New-Vehicle Sales Losing Steam

After unusual spring rush, demand started to wane mid-April as supply thinned.

April 23, 2025
New-Vehicle Sales Losing Steam

Though April new-vehicle sales started strongly, Cox Automotive said they started to dwindle in the second half of the month.

Credit:

Pexels/Vraj Shah

2 min to read


April’s U.S. new-vehicle sales pace, on track to end at a four-year high for the month, nevertheless reflects a cooling off from the hot sales surge of March.

Cox Automotive points to diminishing inventory after the unusually robust spring sales spurred by consumers getting ahead of any U.S. trade tariff affects on vehicle prices. Ironically, the tighter supply likely led to price increases, it said.

Ad Loading...

Cox forecasts the seasonally adjusted annual rate for April to hit 16.4 million, up by 400,000 units year-over-year, though that’s down substantially from the March 17.8 million SAAR. 

It sees April sales hitting 1.4 million units, up about 5% year-over-year but off March’s result by 12%, though April has the same number of selling days as March and one more than last April.

Though the month started strongly, Cox said, sales started to dwindle in the second half.

Senior Economist for the company, Charlie Chesbrough, acknowledged that foreseeing market effects from tariffs is an uncertain proposition.

“Forecasting sales in this volatile market is quite challenging, and that is what we have right now, a market being steered by headlines coming from the White House,” he said. 

Ad Loading...

“With economic concerns rising and consumer confidence declining, the outlook for new auto sales from here is more troubling. If current policy holds, prices in the new-vehicle market will be noticeably higher in the coming months as more costly products replace pre-tariff inventory.”

New-vehicle inventory fell throughout March and April to about 60 days’ supply by mid-month, down from 89 days at the beginning of March, Cox said.

LEARN MORE: Tariff Impact Forecast

 

Originally posted on Auto Dealer Today

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →