P&A Providers & Administrators
MenuMENU
SearchSEARCH

New-Vehicle Sales Losing Steam

After unusual spring rush, demand started to wane mid-April as supply thinned.

April 23, 2025
New-Vehicle Sales Losing Steam

Though April new-vehicle sales started strongly, Cox Automotive said they started to dwindle in the second half of the month.

Credit:

Pexels/Vraj Shah

2 min to read


April’s U.S. new-vehicle sales pace, on track to end at a four-year high for the month, nevertheless reflects a cooling off from the hot sales surge of March.

Cox Automotive points to diminishing inventory after the unusually robust spring sales spurred by consumers getting ahead of any U.S. trade tariff affects on vehicle prices. Ironically, the tighter supply likely led to price increases, it said.

Ad Loading...

Cox forecasts the seasonally adjusted annual rate for April to hit 16.4 million, up by 400,000 units year-over-year, though that’s down substantially from the March 17.8 million SAAR. 

It sees April sales hitting 1.4 million units, up about 5% year-over-year but off March’s result by 12%, though April has the same number of selling days as March and one more than last April.

Though the month started strongly, Cox said, sales started to dwindle in the second half.

Senior Economist for the company, Charlie Chesbrough, acknowledged that foreseeing market effects from tariffs is an uncertain proposition.

“Forecasting sales in this volatile market is quite challenging, and that is what we have right now, a market being steered by headlines coming from the White House,” he said. 

Ad Loading...

“With economic concerns rising and consumer confidence declining, the outlook for new auto sales from here is more troubling. If current policy holds, prices in the new-vehicle market will be noticeably higher in the coming months as more costly products replace pre-tariff inventory.”

New-vehicle inventory fell throughout March and April to about 60 days’ supply by mid-month, down from 89 days at the beginning of March, Cox said.

LEARN MORE: Tariff Impact Forecast

 

Originally posted on Auto Dealer Today

More Industry

EV charger inserted into dark-colored car port
Industryby Hannah MitchellAugust 18, 2026

EV Market Humming Along

July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.

Read More →
blue sky, yellow and orange rollercoaster with riders going up an incline
Industryby Lauren LawrenceAugust 12, 2026

EV Sales Recover in Q2

The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.

Read More →
Photo of blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellAugust 5, 2026

The Cheapest Hybrids to Fuel

The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.

Read More →
Ad Loading...
white SUV parked in front of a body of water with a gray sky background
Industryby Lauren LawrenceAugust 5, 2026

Hybrids and SUVs Gaining Ground

The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.

Read More →
red, black, and yellow car in a car dealership showroom, Growth Beyond Sales text box, Auto Dealer Today logo
Industryby Lauren LawrenceJuly 31, 2026

Dealership Profits Decline

While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.

Read More →
Photo of four men involved in sale of three auto dealerships, standing in front of the sold Chevrolet store
IndustryJuly 28, 2026

New Mexico Stores Change Hands

Three dealerships owned by three brothers are renamed for a new partnership bridging the founders’ family and a new auto retail leader.

Read More →
Ad Loading...
inside of automotive manufacturing plant, robotic assembly
Industryby Lauren LawrenceJuly 28, 2026

International Automakers Overpower Domestic Output

As the current U.S. administration pushes for domestic automotive production, a new report sheds light on the prevalence of international automakers here.

Read More →
Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
Ad Loading...
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →