P&A Providers & Administrators
MenuMENU
SearchSEARCH

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

February 24, 2026
Overall Consumer Confidence Up

Looking to the next six months, consumers’ outlook improved about five points to 72 this month.

Pexels/Vie Studio

2 min to read


U.S. consumer confidence has slightly increased this month, including plans to buy big-ticket items, though outlook stayed well under a four-year high hit in November 2024.

The Conference Board’s monthly Consumer Confidence Index rose a little over two points to 91.2. Its separate Present Situation Index, though, continued a recent decline, falling about the same amount as the overall index rose to land at 120, and 12-month inflation expectations stayed high.

Ad Loading...

Looking to the next six months, consumers’ outlook improved about five points to 72. 

“Confidence ticked up in February after falling in January, as consumers’ pessimistic expectations for the future eased somewhat,” said Dana Peterson, the nonprofit business membership and research group’s chief economist.

Big-ticket spending plans were concentrated among used vehicles, TVs and smart phones. New-vehicle buying plans were flat.

The board’s overall confidence index slumped to a two-decade low near the end of the Great Recession in 2009. It plunged again during the Covid pandemic, though not nearly as low, and dropped to that level again last year amid sustained inflation and new U.S. trade tariffs.

This month consumer views on employment rose by less than a percentage point, according to the report.

Ad Loading...

Among generations, consumer confidence fell for those 35 and older on a six-month rolling average basis, the board reported. It also fell in most income brackets, though it increased among Republican and independent voters.

Survey respondents’ written responses revealed the roots of their pessimism.

“Comments about prices, inflation, and the cost of goods remained at the top of [consumers’] minds,” said Peterson, who also noted more mentions of trade and political and immigration issues. 

Considering their families’ financial situations, respondents’ views fell for both the present and future, though expectations of a recession receded.

DIG DEEPER: Reaping Recall Rewards

Originally posted on Auto Dealer Today

More Industry

Kia Niro SUV in gold color parked outdoors
Industryby Hannah MitchellSeptember 1, 2026

Kia Closes Out Summer With a Bang

Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.

Read More →
Outside of Auto Park Ford dealership
Industryby Lauren LawrenceSeptember 1, 2026

Indiana Dealership Changes Hands

A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.

Read More →
Three men standing in front of two classic cars handing off gift.
Industryby Hannah MitchellAugust 25, 2026

Texas Dealership No Longer in the Family

The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.

Read More →
Ad Loading...
Outside of modern car dealership “Genesis of San Bruno
Industryby Lauren LawrenceAugust 25, 2026

Genesis Grows California Presence

The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.

Read More →
Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
EV charger inserted into dark-colored car port
Industryby Hannah MitchellAugust 18, 2026

EV Market Humming Along

July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.

Read More →
Ad Loading...
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →
blue sky, yellow and orange rollercoaster with riders going up an incline
Industryby Lauren LawrenceAugust 12, 2026

EV Sales Recover in Q2

The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.

Read More →
Photo of blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellAugust 5, 2026

The Cheapest Hybrids to Fuel

The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.

Read More →
Ad Loading...
white SUV parked in front of a body of water with a gray sky background
Industryby Lauren LawrenceAugust 5, 2026

Hybrids and SUVs Gaining Ground

The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.

Read More →