Protective Asset Protection Extends F&I Offerings Throughout Powersports Industry
The powersports market experienced record growth during 2021, with the industry expected to grow to nearly $50 Billion by 2027.

The powersports market experienced record growth during 2021, with the industry expected to grow to nearly $50 Billion by 2027.
CHESTERFIELD, Mo. – Protective Asset Protection, a provider of F&I programs and services, announced it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers.
The powersports market experienced record growth during 2021, with the industry expected to grow to nearly $50 Billion by 2027.
RumbleOn recently acquired the Freedom Powersports group and now has nearly 60 locations nationwide.
"We are committed to offering unparalleled product offerings and services for the powersports industry and are excited about how the relationship with RumbleOn will benefit their dealers and customers across the country,” said Rick Kurtz, senior vice president and chief distribution officer, Protective Asset Protection. “Our value proposition and overall product offering is robust and growing, and our suite of services will only help our dealer customers grow and thrive into the future.”
“The powersports industry is at a very exciting time right now and many of our dealers continue to take advantage of consumer demand and a strong appetite for vehicles across many subsegments,” said Bill Koster, VP of specialty products and training, Protective Asset Protection. “We anticipate that extending our relationship with RumbleOn will further help our dealer partners ensure they protect their customers’ investment of their purchase.”
"We are very pleased to have the opportunity to expand our partnership with Protective, as we work to create a world class experience for all of our RumbleOn customers. We appreciate the Protective commitment to the powersports industry and look forward to growing this critical area of our business”, said Marshall Chesrown, RumbleOn’s founder and CEO.
Originally posted on Auto Dealer Today
More Product & Technology

Public EV Charging Improves
The infrastructure buildout in the U.S. is providing more availability and safety at a better cost, according to the latest EV experience study by JD Power.
Read More →
AI in the Dealership
A Cox Automotive poll shows most dealers use it, but only some have found the smartest ways to adapt the surging technological sensation.
Read More →
AAA Honors Service and Repair Facilities
Three automotive dealerships made AAA's Service Providers of Excellence and Best in Repair list this year.
Read More →
EFG Launches Product Admin Platform
The company says the offering is designed to empower administrators, service contract providers, and product marketers to expand automotive and power-sports capabilities.
Read More →
Optimized Charging Could Reduce Costs
According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.
Read More →
From Inspection to Impact
Data, video and artificial intelligence are driving service performance today, when inspection performance is closely tied to key business outcomes.
Read More →
Car Karaoke Gets Official Platform
The in-vehicle karaoke and sing-along platform by Samsung arm is meant to add traveling enjoyment safely in technology that automakers can tailor to their specific needs.
Read More →
Kia Embraces Clean Energy
A Kia Georgia partnership combines weather protection and renewable energy in a new solar canopy system at Kia’s West Point facility.
Read More →
Honda-Sony Venture Dismantled
For nearly four years, the companies had worked toward the launch of the electric-vehicle brand’s first two models, but the shifting EV market scuttled the plans.
Read More →
Wireless EV Charging is on the Horizon
In what Porsche says is an industry first, its 2026 Cayenne is joining the automaker’s electric SUV lineup with an optional inductive charging system that can be purchased with the vehicle.
Read More →