Reynolds and Reynolds Unveiling Products, Functionality at NADA
The retail management system provider is growing its software throughout all departments in the dealership and across the industry.

Reynolds President Chris Walsh says the company will release more products this year than any year he can remember.
IMAGE: Reynolds and Reynolds
The Reynolds and Reynolds Company announced the new products it will display at the NADA Show in Las Vegas Feb. 2 to Feb. 4. The company that says it took automotive retail from paper to digital and from a digital management system to a retail management system will unveil software to help dealers go beyond what they’ve been told is possible.
“We couldn’t be more excited for the NADA Show this year. We’re growing faster than we have in the last 15 years – winning more new customers than ever and retaining nearly all of our existing customers," said President Chris Walsh. "We’re laser focused on our customers’ success, and as part of that, we’re releasing more new products this year than any year in recent memory,”
In sales, Reynolds will showcase how its retail management system now goes far beyond the four walls of the dealership, allowing dealers to "Retail Anywhere." It says dealers can work a single deal from the first chat interaction to the online payment to the CRM and desking to F&I into accounting and off for funding with no mismatched numbers and no rekeying.
In F&I, dealers will have a first look at more options for selling after-market products with new tools like Menu Touch. Using solutions such as consumer-led options, online video chat, in-store tablets, and the docuPAD system, Reynolds says dealers can sell to customers, no matter where they are, without sacrificing anything or rekeying any information.
In the business office, Reynolds will unveil options to help dealers take complete control of cash flow and expenses. Reynolds Retail Management System is expanding with new software, automating workflow approvals for invoices and purchase orders, as well as eliminating stuffing envelopes with statements and waiting 45 days for a check to come back. It will also add lenders to its network.
In service, technicians become mobile with a new product, Service Flex. And a partnership with TruVideo for processing technician inspection videos adds to the eApproval in Advanced Service. From start to finish, dealers will now be able to take care of customers wherever they are and minimize dead bay time with vehicles sitting on lifts waiting for approvals.
“NADA delivers a great show every year, and this year will be special for our customers and for dealers looking to switch to Reynolds,” Walsh said. With so many new products, we couldn’t be more excited to help them go beyond what they’ve been told is possible.”
Originally posted on Auto Dealer Today
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →