The Reynolds and Reynolds Co. and DealerOn, a provider of websites and sales and marketing enablement technology for automotive dealerships, announced an integration designed to elevate dealerships’ online presence.

Through development efforts under the partnership, the companies said dealers will have the opportunity to enhance their holistic view of the consumer. It will enable behavioral website data to be incorporated into the single customer record in the Reynolds Retail Management System, including the dealer management and customer relationship management systems and virtual retailing.  

They will also have the ability to create personalized online experiences with integration between Reynolds and the DealerOn Signals platform.

“Through our partnership with Reynolds, we’re working to deliver a vehicle shopping experience like no other – one that adapts to the individual and their unique needs,” said DealerOn co-founder and CEO Ali Amirrezvani.

“We are always looking for innovative ideas, and companies to work with, that help propel our customers and the industry forward,” said Reynolds President Chris Walsh. “DealerOn is a next-generation company that is helping dealers succeed as our industry continues to evolve, and we couldn’t be more excited about the possibilities this partnership brings.”

As part of the partnership, Reynolds Marketing Services customers will now have access to DealerOn's support.

“DealerOn does an incredible job helping dealers with their websites, online reputation, social media presence, SEO, and many other digital marketing endeavors,” Walsh said. “We are thrilled for them to be our preferred website provider and bring their expertise to our customers.”