Orlando, Fla. – US Equity Advantage (USEA), a provider of biweekly and custom loan payment services to the automotive industry, hired veteran automotive retail expert Rick Christopher as regional account manager for the Southeast. Christopher’s primary responsibility will be to develop and grow USEA’s business with new and existing automotive dealership accounts and automotive agencies in the Southeast. He will report directly to chief marketing officer, William Lathrop.

Christopher brings to USEA more than twenty years of retail automotive experience. He has a true understanding of automotive dealerships having worked as a finance manager for 13 years, as a sales manager for three years and ultimately as a dealer owner for six years. Christopher also has a deep understanding of the agency side of the business as he spent over a decade providing F&I products to dealerships, specializing in training and development through menu presentation and objection handling, along with compliance. As an agent, he partnered with major dealer groups in Northeast Ohio and Northwest Pennsylvania, where he helped to improve their per vehicle retail average (PVR) and product index by as much as 100 percent.

“Rick is an accomplished professional with a strong background and has significant experience in automotive retail and finance,” said Lathrop. “His commitment and passion for the business fuels his desire to help our partners reach their full potential. Our partners and dealerships in the Southeast will benefit greatly from his experience and I look forward to the resulting future expansion.”

Commenting on his new position Christopher stated, “I am excited to join this dynamic company. Biweekly and custom loan payment services are growing fast in the automotive industry and it is an area with huge opportunity for our company, partners, and auto dealer clients. I also am thrilled to be in a position where I can put my skill set to the best use to help drive new revenues by training, challenging and motivating dealership finance managers.”