DAYTON, Ohio — The Reynolds and Reynolds Co. has named Ron Lamb president of Reynolds and Reynolds. He succeeds Rob Nalley, who was named vice chairman. Both changes are effective immediately.

Lamb will report directly to Reynolds Chairman and CEO Bob Brockman. Lamb previously served as the company’s senior vice president of sales.

“Throughout my career, I have always taken a measured approach to putting leaders in place to gain the experience and training necessary to be equipped to run the organization in the future, for the next generation, so to speak,” said Brockman. “Reynolds is a large and complex organization — and we compete in a unique, complex business. This is one more step in that deliberate process.”

Lamb has been with Reynolds and Reynolds for nearly 20 years in a variety of sales and marketing leadership positions. Additionally, he has served as general manager of the company’s Web Solutions business. He was named vice president of sales in 2005 and senior vice president of Sales in 2008.

“I’ve gotten to know and appreciate Ron’s abilities as we’ve worked together closely over the last several years,” Brockman said. “He’s well versed in the industry and thoroughly understands Reynolds’ customers and the opportunities we have for success in the future.”

Although Reynolds is a privately held company and does not report its business results publicly, Brockman did add that the company’s is “stronger this year and it appears the automotive industry has stabilized from two years of recession, and dealerships largely are operating more effectively and profitably. All of which bodes well for Reynolds.”