P&A Providers & Administrators
MenuMENU
SearchSEARCH

Tariff Sales Rush Cuts Supply

Cox analysis forecasts continued brisk spring sales eating into existing inventories, along with coming price hikes, especially for lower-priced models.

April 7, 2025
Tariff Sales Rush Cuts Supply

A sales increase in March cut into existing vehicle inventories ahead of U.S. trade tariffs' effects.

Credit:

Pexels/Tom Fisk

2 min to read


Industry analysts at Cox Automotive, after a March surge in new-vehicle sales as consumers rushed to beat trade tariff impacts, expect continued strong spring sales that will further eat into existing inventory.

Days’ supply fell during the month from 89, or about three months of supply, to 71. Meanwhile, used-vehicle inventory dwindled to 38 days, though Cox pointed out that’s typical with the annual spring sales bump.

Ad Loading...

Supply conditions varied widely by brand based on inventory levels before the rush. Cox says Ford, Mazda and Hyundai inventories were all at more than four months’ worth as the month opened, while Stellantis-owned Jeep and Ram were slightly under that, and Toyota, Honda and Subaru supplies were much lower.

A key inventory metric to watch, though, will be the more affordable, high-volume models, which will be particularly vulnerable to the 25% U.S. trade tariff on imported vehicles that took effect on April 3.

Cox estimates that over 40% of 2024 new-vehicle sales were models priced under $40,000, far below the $48,000-plus average, and sees almost 80% of models under $30,000 being subject to the tariff.

It calls the new conditions “uncharted territory” and estimates that affected vehicles’ prices will rise 10% to 15% at a time that consumers were still adjusting to pandemic-era price inflation, albeit inflation that had calmed over the past two years. It also predicts 5% price increases for vehicles not subject to the full tariff.

With the tariffs, U.S. President Donald Trump is targeting increased U.S. vehicle production and also cites national security as a motivating factor. Cox urges a more thoughtful approach.

Ad Loading...

“We support manufacturing vehicles within the United States; however, it is important to acknowledge that such transitions require time and investments, which are certainly possible, but all begin with long-term stability in policy and consistent rulemaking at the borders,” said Executive Analyst Erin Keating. “The rollout of massive new tariffs at the U.S. border has been anything but.” 

 

Originally posted on Auto Dealer Today

More Industry

Subwoofer in trunk of car.
Industryby Lauren LawrenceMay 26, 2026

Ownership Priorities are Shifting

A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.

Read More →
Man's hand holding gas pump in fuel tank of white car
Industryby Hannah MitchellMay 26, 2026

Pump Price Jump Calculated

ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.

Read More →
Graphic showing previous week's truck and SUV segment prices
Industryby StaffMay 20, 2026

Black Book: Weekly Market Update

Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.

Read More →
Ad Loading...
Photo of dealership sign with Toyota logo
Industryby Lauren LawrenceMay 19, 2026

Arkansas Auto Group Acquires First Indiana Rooftop

Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.

Read More →
Headshot photo of Antonio Filosa, Stellantis CEO
Industryby Hannah MitchellMay 19, 2026

Stellantis to Dive Into U.S. Lending

The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.

Read More →
Photo of the rear of a new BMW iX SUV
Industryby Hannah MitchellMay 12, 2026

New-Vehicle Prices Rise

With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.

Read More →
Ad Loading...
Graphic of car segments' results the previous week
Industryby StaffMay 12, 2026

Black Book: Weekly Market Update

Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.

Read More →
Graphic of last week's estimated used retail days to turn
Industryby StaffMay 6, 2026

Black Book: Weekly Market Update

Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.

Read More →
cargo ship with vehicles, at dock
Industryby Lauren LawrenceMay 5, 2026

EU Auto Association Urges Action

Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.

Read More →
Ad Loading...
two people working on a paper contract together
IndustryMay 1, 2026

Driving into the Super CFC Era

Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.

Read More →