Tariffs’ Impact on Auto Market Weighed
North American trade partners make up sizable share of cars sold here.

China represents a much smaller share of U.S.-sold vehicle production than do Canada and Mexico, especially the latter.
Pexels/Tom Fisk
Trade tariffs on goods from Canada, China and Mexico would affect almost 20% of new vehicles sold in the U.S., according to an industry watcher.
So far, the Trump administration has imposed a 10% tariff on goods from China but put on hold for 30 days 25% tariffs on North American trade partners Canada and Mexico. If Trump changes his mind on the latter two, tariffs would significantly impact the U.S. auto retail sector, where inflated prices are still a stretch for many consumers.
Canada and Mexico are the fifth- and second-biggest originators of vehicles sold in the U.S. after those made in American factories, according to a study by London-based automotive industry data provider Jato Dynamics.
Canada contributed about 5%, or 717,000 units, and Mexico 14%, or 2.2 million units, of the new light vehicles sold here last year.
China is the eight-largest originator, representing 57,000 units, or about a half percent.
Together, the countries accounted for 18% of the U.S. new auto sales market, Jato said.
“While the situation is constantly evolving, the imposition of tariffs on the United States’ closest trade partners will have a major impact on the automotive industry in North America,” said Jato Global Analyst Felipe Munoz in a press release on the data.
Mexico alone is home to many foreign automakers’ manufacturing operations, and U.S. sales of units made there rose 13% last year, Jato said, which indicated that the country is Volkswagen’s largest manufacturing base for vehicles sold in the U.S. It was the second-biggest source of U.S.-sold vehicles for Ford, Honda, Mazda, Nissan and Jeep-maker Stellantis.
“With four of its top five best-selling models in the U.S. last year manufactured in Mexican factories, Volkswagen Group is the automaker most exposed to the imposition of tariffs on Mexican goods,” Munoz said.
Though a significant portion of U.S.-sold vehicles are made in Canada – in fact all vehicles manufactured in the Great White North are sold here – its share has been waning, according to Jato, which said more U.S.-sold units are now being made in Europe. That begs the question of whether Trump will impose tariffs on the European Union and how that might further affect the U.S. auto retail market.
“While difficult to predict what the Trump administration will do next from a trade perspective, the measures taken so far in the administration’s first month in office are a sign of things to come,” Munoz said. “Importing cars into the U.S. will become more difficult across the board, and the European Union should be prepared for future restrictions on trade.”
Cox Automotive, which said it's "confident that compromises will be worked out in due time and any tariff pain will be the short-lived, not long-term, policy," said half of the 50 top-selling models in the U.S., or about 60% of market volume, would be affected by tariffs on Canada and Mexico.
"No mainstream automaker will be immune to the pain, which will almost certainly be transferred to buyers in the form of higher prices," Cox said.
Originally posted on Auto Dealer Today
More Industry

Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →
Black Book: Weekly Market Update
Conversion rates were flat last week at 63%, Black Book analysts calculated, as low-mileage and almost-near units outpaced the overall market.
Read More →
EU Auto Association Urges Action
Trade relations between the European Union and the U.S. are at risk, causing the European Automobile Manufacturers Association to push lawmakers to make a decision.
Read More →
Driving into the Super CFC Era
Understanding the risks and benefits of retail accounting and Super CFCs can help you better present options to your dealer partners.
Read More →