P&A Providers & Administrators
MenuMENU
SearchSEARCH

Tesla Leads U.S. Luxury Market

In January, Tesla Inc. lead U.S. luxury market sales, lapping segment leader BMW in new vehicle registration, finds Experian data.

March 10, 2022
Tesla Leads U.S. Luxury Market

Tesla Model Y

Credit:

Tesla

2 min to read


 

In January, Tesla Inc. lead U.S. luxury market sales, lapping segment leader BMW in new vehicle registration, finds Experian data.

Tesla’s registrations rose 49% to 37,162 vehicles, compared to January 2021, Experian reported. In contrast, BMW registrations rose 8.2% to 30,563.

Ad Loading...

Other competitors in the luxury market saw decreases. Lexus registrations fell 5.5% to 24,843 in January, while Mercedes-Benz registrations plummeted 20% to 22,022, Experian noted.

The EV company, owned by Elon Musk, narrowly lost to BMW for vehicle registrations in 2021. BMW had 347,453 registrations last year, compared to 342,412 for Tesla. Even so, Experian data showed that Tesla had greater momentum, with a 71% sales gain compared to a 24% gain for BMW in 2021.

Registration data includes all models from the luxury automakers, including gasoline-powered vehicles, hybrids and full-electrics.

Tesla has a new Texas plant coming on line that will help it satisfy demand for its electric vehicles and is pushing output to up to 600,000 vehicles at its Fremont, California, plant in 2022.

Tesla's official sales numbers in 2021 showed an 87% increase globally to 936,172 vehicles. The company forecasts at least a 50% increase this year to push deliveries to 1.4 million.

Ad Loading...

Tesla also has a new factory coming on line in Berlin in 2022 to support vehicle production.

Experian reported that the Tesla Model Y was the top EV in the U.S. at 18,549 registrations, followed by the Tesla Model 3 with 13,604 and the Tesla Model S with 3,903.

The Ford Mustang Mach-E with 2,781 registrations took 4th place, the Nissan Leaf at 1,479 took 5th, and the Hyundai Ioniq 5 at 1,253 registrations held the 6th spot.

Volkswagen's ID4 was No. 7 with 1,153 registrations, followed by the Kia Niro electric at 1,146, the Tesla Model X with 1,106 and the Porsche Taycan in 10th with with 972 registrations.

According to Experian, total U.S. EV registrations rose by 62% in January to 50,384 compared to 31,174 a year earlier. The U.S. light-vehicle market grabbed 4.3% of the total U.S. market in January, compared with 2.3% in 2021.

 

Originally posted on Auto Dealer Today

More Awards

picture of winner of 2026 Time Dealer of the Year award
Awardsby Hannah MitchellJune 1, 2026

The Right Gig

Buffeted by trial after trial as a young man, David Wright knew he’d found his life path when he stumbled into auto retail after all other doors slammed shut. The 2026 Time Dealer of the Year shares the lessons he learned along the way.

Read More →
2026 Dealers' Choice Awards emblems
Awardsby Kate SpataforaMay 18, 2026

Voting Now Open for 2026 Dealers' Choice Awards

Voting is now open for the 22nd annual Dealers’ Choice Awards, a program designed to recognize auto dealers’ favorite vendors, suppliers, and finance partners.

Read More →
Photo of this year's F&I Hall of Fame inductees and the awards presenters
Awardsby StaffApril 21, 2026

F&I Hall of Fame 2026 Class Inducted at Agent Summit

The selection committee is set to accept nominations for future F&I Hall of Fame members following the induction of the Class of 2026 at last week’s Agent Summit.

Read More →
Ad Loading...
Awardsby Lauren LawrenceFebruary 19, 2026

Affordability Leads Top-Rated List

Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.

Read More →
Summit Updatesby StaffFebruary 12, 2026

Nominate Industry Trailblazers for 2026 F&I Hall of Fame

Honorees will be recognized at Agent Summit, taking place April 13–15, 2026 at The Cosmopolitan Las Vegas.

Read More →
Top 10 stamp over a car outline
Awardsby Lauren LawrenceFebruary 2, 2026

Toyota and Lexus Top KBB Brand Watch

Cox Automotive subsidiary has relaunched its Brand Watch study as a twice-annual recap instead of yearly to 'offer a clearer view of brand and model consideration.'

Read More →
Ad Loading...
five gold stars on a speech bubble with Edmunds logo on the bottom
Industryby Lauren LawrenceJanuary 28, 2026

Dealers Receive Five-Star Awards

Edmunds released its 2026 Five Star honors to dealerships for outstanding customer service, including 11 'Five-Star Premier' designations.

Read More →
2026 red Honda Civic
Industryby Lauren LawrenceJanuary 26, 2026

Low Price, Long Life: 2026 New-Car Rankings

The Honda Civic is named the most reliable new car for the money at $27,768 with a predicted 13½ year life span, breaking down to $2,058 annually, or less than half the industry average.

Read More →
Awardsby Hannah MitchellJanuary 21, 2026

Some Brands Tops for Value Retention

Toyota and Tesla lead their segments for off-lease residual value in an era when that and general affordability are increasingly important to consumers.

Read More →
Ad Loading...
A gold trophy next to the Endurance logo on a dark background.
Awardsby StaffJanuary 20, 2026

Endurance Claims Vehicle Protection Provider of the Year Title

The Automotive Awards nod from Corporate Vision is the company's third consecutive year, adding to its list of 2025 laurels.

Read More →