Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Toyota Stays Ahead of GM as World’s Largest Automaker

January 24, 2011
3 min to read



Toyota Motor Corp. was the world’s largest automaker for a third year in 2010 as a recovery in global vehicle demand outweighed a decline in U.S. sales.


Toyota’s sales, including its luxury Lexus marque and deliveries from affiliates Daihatsu Motor Co. and Hino Motors Ltd., rose 8 percent to 8.42 million units in 2010, the automaker said in a statement today. General Motors Co., the second-ranked car company, said in a separate statement that worldwide deliveries gained 12 percent to 8.39 million, Bloomberg reported.

Ad Loading...


Toyota’s U.S. sales slowed 0.4 percent to 1.76 million units last year after the company struggled to recover its reputation following record recalls for defects related to unintended acceleration. While its China sales jumped 19 percent, they trailed GM’s 29 percent surge in the world’s largest market.


“Toyota’s sales in Asia are growing, but in China it’s clearly lagging behind GM and other market leaders,” said Satoru Takada, a Tokyo-based analyst at TIW Inc. “In the U.S., with the recalls, a lack of splashy new models and the top-selling Camry at the end of its cycle, the result is not surprising.”


Toyota shares gained 1.3 percent to close at 3,415 yen in Tokyo. The stock has gained 6.1 percent in 2011.


Volkswagen, GM


Volkswagen AG, the world’s third biggest carmaker, sold 7.14 million vehicles in 2010, an increase of 14 percent, and forecast growth of 5 percent in 2011, sales chief Christian Klingler said on Jan. 10.

Ad Loading...


Toyota said on Dec. 21 that it expects to sell about 8.6 million vehicles this year. GM’s statement today didn’t include a 2011 forecast.


The U.S. automaker named Dan Akerson, a former managing director of the Carlyle Group, chief executive officer on Sept. 1 and chairman in December. The company, which went bankrupt in 2009, returned to public trading on Nov. 18 following an initial public offering of common and preferred shares that raised more than $20 billion.


U.S. sales at Detroit-based GM rose 6.3 percent to 2.22 million units in 2010, the company said today.


“We have to position the company and our products with the customer first,” Mark Reuss, president of GM North America, said today in response to reporters’ questions about whether the company had a goal of surpassing Toyota’s sales. “The rest of that is just an outcome.”


Reuss spoke at an event in Flint, Michigan, where GM is adding a third shift and 750 jobs to boost pickup production.

Ad Loading...


Toyota sales, excluding its Hino and Daihatsu units, increased 8 percent to 7.53 million units last year.


Sales at Daihatsu, a minicar unit 51 percent owned by Toyota, gained 4 percent to 783,000 vehicles in 2010, while truckmaker Hino gained 35 percent to 107,000 units, Toyota said.


More Industry

Line graphic showing week-over-week wholesale auto price changes
Industryby StaffApril 22, 2026

Black Book: Weekly Market Update

Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.

Read More →
pavement with car and charger wrapped around it painted on
Industryby Lauren LawrenceApril 16, 2026

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Photo of exterior facade of Beardmore Chevrolet store
Industryby Hannah MitchellApril 14, 2026

Founding Family Sells Nebraska Dealerships

Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.

Read More →
Ad Loading...
Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo from the rear of the XC60 SUV
IndustryApril 8, 2026

Volvo to Shift Some EV Production to U.S.

The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.

Read More →
Ad Loading...
Bar graphic depicting week-over-week change across the various vehicle segments
Industryby StaffApril 7, 2026

Black Book: Weekly Market Update

Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.

Read More →
red car at a gas station being filled with gas. Efficiency Drives Demand. Providers and Administrators logo
Industryby Lauren LawrenceApril 7, 2026

Gas Prices Driving Consumer Interest

CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.

Read More →
Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
Ad Loading...
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →