P&A Providers & Administrators
MenuMENU
SearchSEARCH

U.S. Fiat Dealers Likely to Get Alfa, Says Marchionne

August 23, 2010
2 min to read


TOLEDO, Ohio — Sergio Marchionne, CEO of the Chrysler Group, said that Alfa Romeo vehicles will likely be sold at Fiat dealerships in the United States.


About 200 Fiat franchises will be awarded this fall, mainly to Chrysler Group dealerships in metro markets friendly to small cars, Automotive News reported.

Ad Loading...


Fiat is preparing to bring Alfa vehicles to the United States starting in late 2012. Marchionne's statement at a press event here Monday is the strongest indication yet that the two Italian brands will be sold together in the United States.


“It's more than likely that Fiat and Alfa Romeo brands will be sold in the same” dealerships, Marchionne said.


For dealers who get the Fiat franchise, the addition of Alfa would be significant because Fiat now plans to sell only the 500 minicar. Sales start late this year, followed in subsequent years by other versions of the car, including a convertible, electric and four-door.


Alfa plans a return to North America in late 2012 with the mid-sized Giulia sedan and wagon, which replace the Europe-only 159 sedan and Sportwagon models. The Giulias will have transverse engines and front- or all-wheel drive.


Alfa officials are also looking at or planning a subcompact, hatchback, roadster and mid-sized SUV.

Ad Loading...


On Aug. 30, the company will outline its plans for Fiat's U.S. rollout at a dealer meeting in Detroit. Marchionne said he will not discuss Alfa at the meeting.


At the press event here, Marchionne hosted Vice President Joe Biden, who said the U.S. auto industry is staging a comeback, thanks to federal assistance last year.

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →