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Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
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With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
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The new-vehicle average transaction price hit a new record as 2025 closed, shifting into higher gear in part from the sale of large vehicles.
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ATPs, asking prices stay elevated as affordable model sales languish and pricey ones flourish
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July business brisk despite high prices; EVs move fast ahead of tax break stall.
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Cox foresees consumers starting to bear the cost as the year progresses.
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High prices and interest rates, paired with flat incentives, dampen demand.
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Spring rush fading followed by flat ATPs, rising MSRPs and less generous purchase motivators.
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April tariff winds buffet consumers, ending upswing in conditions.
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