PureCars, a provider of digital marketing technology and services for automotive dealers, acquired data-management platform, The AutoMiner. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.
The digital advertising landscape is poised for a cookieless future this year, making secure and actionable first-party data critical for dealers to compete in a crowded market. Without the ability to use options like audience matching and retargeting, dealerships will need to rely on their own first-party data to understand and engage customers in a more personalized and relevant way. Dealers must also consider strict privacy, data security and encryption policies and the potential hefty fines associated with them. The AutoMiner’s data platform ensures the secure storage and delivery of all data.
By merging The AutoMiner’s customer-data platform with PureCars’ marketing technology, dealership data can be cleansed, consolidated and easily deployed across a wide range of marketing channels. The combination results in more efficient and accurate ad targeting.
“The AutoMiner solves a pain point that has plagued the industry for years — incomplete and inaccurate customer data that leads to a significant waste of ad spend,” said PureCars CEO Stephane Ferri. “Poor customer data leads to ineffective marketing, either from incorrect customer information or reaching out with irrelevant messages. By joining our two organizations, we will be able to provide dealers with the most powerful customer data and marketing platform available today.”
“PureCars is the trusted name in automotive digital advertising. By adding The AutoMiner to its suite of services, we are the first and only encrypted customer data platform with automated data hygiene services that connect directly to a dealer's advertising accounts,” said Aaron Sheeks, president and managing partner of The AutoMiner. “By integrating our technologies, we truly become what every dealer in the country is asking for: the complete package of data management and best-in-class marketing solutions — with the dealer’s success as the goal.”
Dealers can visit https://info.purecars.com/nada-2023 or NADA show booth No. 3879 to meet with PureCars and The AutoMiner representatives.