Widewail, a customer review and reputation management solution, introduced integrated ChatGPT/AI capabilities to support auto dealers who prefer to manage review responses in-house and bring new topic and sentiment analysis reporting to all clients.

Using strategies refined over five years and more than a million human-authored responses, Widewail is applying its expertise to the ChatGPT language models. It's positioned to provide the ChatGPT language models with specific and impactful guidance.

AI prompts are crafted from years of people-powered responses to provide an accurate and strategic response. Leveraging the data from client systems of record, such as a point-of-sale system or CRM, Widewail can generate responses tailored for each dealer customer. Auto dealers can optionally provide custom instructions to Widewail to help ensure responses match specific tone or branding preferences.

“Time-savings are important, but not at the cost of customer experience, which remains our primary objective. Widewail is looking at AI as a partnership between people and technology,” Widewail CEO Matt Murray said. “We’ve created solutions that use Widewail’s wealth of institutional knowledge to guide ChatGPT and our customers toward a great customer experience with less time and effort.”

Widewail’s AI capabilities provide insight into who and what is driving your business’s reputation online with topic and sentiment analysis reporting tools. Keywords, names and topics can be identified in review content using custom machine-learning models. That can be simple things, like employee names or products, or more complex topics, like threatening legal action or mentioning particular business practices.

“As the trust marketing and reputation management provider of choice for dealers and local businesses,” Murray says, “Widewail remains committed to leveraging new technologies, constantly improving its ability to provide operational insights and features which drive efficiency in managing customer reviews and social media interactions.”