Detroit — Customers who purchase or lease an eligible new 2014 Chevrolet, Buick or GMC car, truck or crossover will be covered by a new maintenance program that includes certain scheduled services for two years or 24,000 miles, whichever occurs first.

“This new plan will kick off our customers’ ownership experience on the right foot and keep our strong sales momentum going,” said Dan Akerson, General Motors chairman and CEO. He announced the plan at GM’s 2013 annual meeting of stockholders.

“We know that customers who service their vehicles at our dealerships are much more likely to purchase another GM product down the road,” Akerson said. “It’s all the more important to bring customers to our service facilities for routine maintenance to further enhance the quality and reliability of their GM vehicles.”

For most 2014 vehicles, Chevrolet, Buick and GMC dealers will complete an oil and filter change, four-wheel tire rotation, and conduct a 27-point vehicle inspection based on what’s called for in the vehicle owner’s manual maintenance schedule and oil life monitoring system.

Some alternative-fuel vehicles do not include oil changes, and some performance vehicles do not include tire rotations when that service is not recommended. The program covers up to four service visits in the 24-month period and is fully transferrable to subsequent owners. Customers who have already purchased or leased a 2014 model year vehicle will receive the scheduled maintenance program.

Cadillac vehicles beginning with the 2011 model year are already covered by the Cadillac Premium Care Maintenance Program, which covers scheduled maintenance services like oil changes, tire rotation, most air filter replacements and an inspection for four years or 50,000 miles, whichever comes first.