Alpha Warranty Reveals Unlimited Term Mileage Program
SALT LAKE CITY - Alpha Warranty Services revealed, today, an update to their PriorityOne program, now called PriorityOne Unlimited. This program allows consumers to drive for an unlimited number of miles during their term duration with exclusionary coverage.
Already an industry leader in term mileage, Alpha Warranty has taken the mileage restrictions that customers must face, completely away, to truly provide peace of mind for the duration of their contracts.
“People are driving more miles per year than ever before. Most of the products in the industry only offer around 12,000 miles of protection per year, which on average is not enough,” says Jeff Robinson, VP of Risk and Operations. “We see value in eliminating the need to worry about the number of miles one drives per year. The value of a service contract is peace of mind. Unlimited mileage terms enhance peace of mind.”
Along with unlimited mileage, PriorityOne Unlimited also increased its eligibility up to 10 model years and 125,000 miles for its exclusionary coverage. Providing additional eligibility gives customers another product to choose from to get the best coverage possible on their new vehicle purchase.
“As a company, we are always striving to provide an unrivaled customer experience,” says Jeremy Lindsey, COO. “This unlimited mileage enhancement allows our customers to enjoy the freedom of driving worry free, knowing that they are covered by our most comprehensive coverage regardless of how much they drive.”
Another key feature is the addition of a new vehicle class, Luxury Vehicles, that now includes coverage for Land Rover and Jaguar. Along with Standard, Standard Plus, and High End Vehicles, the Luxury Vehicles class gives agents and dealers the ability to cover even more cars on their lots.
Alpha Warranty is built on innovation and bringing the right tools to the dealerships and agents who partner with them. Alpha Warranty is based in Salt Lake City, Utah and offers products in all 50 States.
For additional information about Alpha Warranty Services, please visit www.AlphaWarranty.com or contract Darin Ramos at 1.800.662.5519 ext. 217.
More Industry

Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →
First-Half Dealership Deals Up
Buy-sell activity shows that acquirers are looking for value and scale as many retailers seek to leave an increasingly competitive and complex market, Kerrigan Advisors reports.
Read More →
Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →