Alpha’s Jeff Olsen Honored With 2018 Corporate Counsel Award
SALT LAKE CITY — Jeffrey R. Olsen, in-house legal counsel for Alpha Warranty Services, was honored with the 2018 Corporate Counsel Award. Utah Business recognized the 2018 honorees at an awards ceremony at The Grand America Hotel on April 26. They are also featured in the May 2018 edition of Utah Business magazine.
The Corporate Counsel Awards recognize exceptional in-house attorneys who serve within businesses, nonprofit organizations, and other private-sector organizations. Olsen was recognized as one of the attorneys who exhibit excellence in their roles, models high ethical standards and has a track record of successful outcomes for their organizations.
“I enjoy resolving conflict and solving problems in a quick, efficient manner. For example, it’s such a great feeling when I can resolve a customer complaint. They feel listened to and they feel that they understand our position, and we jointly come to a mutual agreement about a resolution. It’s a win for the customer and a win for the company.” Olsen says.
More Industry

Badger State Dealership Gets New Owner
The longtime southern Wisconsin store moved from one area auto group to another, keeping the business in Dairyland.
Read More →
The Cycle of Negative Equity
Third-quarter data shows consumers still rolling over debt and stretching loan terms, raising their risk of remaining underwater.
Read More →
Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →