HADDONFIELD, N.J. — Automotive Mobile Solutions (AMS) announced that Roy O’Brien Ford in Saint Clair Shores, Mich., won the company’s giveaway at Industry Summit in Las Vegas. The dealership will enjoy full use of AMS’s LeadsBeacon mobile wallet platform for the next year.

Joseph A. Opolski II, business manager at Roy O’Brien Ford, attended “Get Your Customers Back,” a presentation on mobile and proximity marketing delivered by John F. Possumato, AMS’s founder and CEO, and accepted the prize on behalf of the dealership.

“We really enjoyed the entire Industry Summit, and the presentation on geofencing and proximity marketing through mobile wallet and apps — and winning the prize of use of the platform for a year — was the icing on the cake,” Opolski said. “We can’t wait to get started utilizing all of the customer-facing features, like couponing, loyalty punch cards, and especially mobile wallet digital business cards.”

“Automotive dealers who are utilizing Apple Wallet and Android Wallet capabilities are on the cutting edge of mobile wallet technologies, on par with some of the major national retailers on the scene today, such as Starbucks, Best Buy and Target,” said Possumato. “We look forward to working with Joe and the team at Roy O’Brien Ford to use our unique platform to enhance customer acquisition and retention for both sales and service.”

Possumato described the industry trends toward geofencing and mobile wallet as “clear and dramatic,” noting that the technology will soon be in wide use among auto dealers.

“Soon, if you are not reaching your customer through a mobile first and focused strategy and sales initiatives, with tools like TCPA-compliant texting, and now, mobile wallet with proximity marketing capabilities, including geotargeted text, coupons and flash sales, you won’t really be reaching many consumers at all,” Possumato said. “Really, how many email ‘blast’ notifications does a car dealer today have to send out to get a few responses? The proof is in the numbers.”