Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Analysts: October Auto Sales Picked Up Speed

November 1, 2010
2 min to read


U.S. auto sales appear to have gathered pace in October, buoyed by a rise in the availability of car loans, The Detroit News reported.


Auto analysts say the selling rate may have risen to its highest level this year. Estimates for the closely watched seasonally adjusted annual sales rate range from 11.8 million to 12.3 million cars and light trucks, up from 11.76 million in September.

Ad Loading...


"We're seeing younger buyers come in," said Jeffrey Schuster, forecasting director at J.D. Power and Associates. "Some of that has to do with credit availability."


According to Bandon, Ore.-based CNW Research, the proportion of new car buyers with subprime or near-subprime credit scores rose to 10.46 percent in September, from less than 8 percent at the start of the year.


CNW said it expected lenders to gradually ease credit further, allowing owners of aging vehicles to come back into the market.


Compared with last October, auto sales are expected to be up around 10 percent to 11 percent. But industry executives and analysts pay closer attention now to the sequential trend, to gauge the strength of the economic recovery.


The auto market has grown less this year than forecast because of the grim jobs outlook and weak housing markets. Most forecasters and automakers have pared their full-year sales estimates to 11.5 million cars and light trucks, up from 10.4 million last year.

Ad Loading...


CNW President Art Spinella projects the selling rate for October at 12.3 million light vehicles, while auto research firm Edmunds.com puts it at 12.2 million.


"It seems we are significantly out of the range that we've been in all year," said Edmunds President Jeremy Anwyl. "It's suggestive that consumers are feeling enough confidence to buy a car."


Pricing firm TrueCar.com projects a 12 million rate, while investment firm Bank of America-Merrill Lynch and forecaster J.D. Power estimate the selling rate was 11.9 million.


Among individual automakers, Ford Motor Co., Chrysler Group LLC and Honda Motor Co. are expected to post the strongest monthly gains.


Excluding sales to car rental firms and other fleet customers, forecasters say retail sales improved in October.

Ad Loading...


In contrast with prior months, Schuster said demand doesn't appear to have flagged in the middle of the month, prompting dealers to increase their discounts. "It's not an incentive story," he said.

More Industry

Line graphic showing week-over-week wholesale auto price changes
Industryby StaffApril 22, 2026

Black Book: Weekly Market Update

Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.

Read More →
pavement with car and charger wrapped around it painted on
Industryby Lauren LawrenceApril 16, 2026

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Photo of exterior facade of Beardmore Chevrolet store
Industryby Hannah MitchellApril 14, 2026

Founding Family Sells Nebraska Dealerships

Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.

Read More →
Ad Loading...
Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo from the rear of the XC60 SUV
IndustryApril 8, 2026

Volvo to Shift Some EV Production to U.S.

The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.

Read More →
Ad Loading...
Bar graphic depicting week-over-week change across the various vehicle segments
Industryby StaffApril 7, 2026

Black Book: Weekly Market Update

Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.

Read More →
red car at a gas station being filled with gas. Efficiency Drives Demand. Providers and Administrators logo
Industryby Lauren LawrenceApril 7, 2026

Gas Prices Driving Consumer Interest

CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.

Read More →
Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
Ad Loading...
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →