April Sees Softening in Floor Traffic, Closing Ratios, CNW Reports
BANDON - After floor traffic and closing ratios softened considerably at the halfway point of April, CNW predicted that things would turn around during the last 10 days of the month. Today, the market research firm reported that the uptick never happened.
Floor Traffic for the month grew at a 1.5 percent rate vs. the same month a year ago, while closing ratios slipped to 32.9 percent from March’s 39.8 percent, a decline of 17.5 percent.
“Floor traffic today is an indicator of future sales and the April figure may well be indicative of a 13.9 to 14.1 SAAR in the middle months of the year,” Spinella wrote in an e-mail. “It’s too early to panic, but the response is likely to be higher incentive levels to boost showroom traffic.”
Looking at the used-car market, CNW reported that total used-car sales in April came in at approximately 3.79 million, a 40.2 percent increase vs. March. However, total sales were up only 7 percent vs. a year ago.
“The big April-versus- March increase is normal as weather conditions and refund checks nudge consumers to buy a long-needed used vehicle,” Spinella noted.
Fueling the month-over-month increase, Spinella said, was the rise in FICO score of those buying used cars, the first increase in a year.
In April, used-car buyers had an average FICO score of 624.83, up from March's 617.88, February’s and January’s 619.59 average scores. “Some financial institutions are tightening credit criteria a tad for used-car buyers, especially those looking at vehicles 8 years old and older,” Spinella said.
April sales:
Franchised dealers: 1,367,543 units (down 0.03 percent)
Independent dealers: 1,237,725 (down 8.02 percent)
Private party sales: 1,187,336 unit (up 18.39 percent)
Average Price of Used Vehicles:
Franchised dealers: $12,293 in April vs. $11,462 a year ago.
Independent dealers: $10,289 in April vs. $9,913 a year ago.
Private party sales: $8,538 vs. $8,797 a year ago.
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →