Ask The Right Questions With New JVTN Course From Joe Verde
ORANGE COUNTY – Subscribers to JVTN®, Joe Verde’s virtual sales training network for the automotive industry, now have access to a new course for managers and salespeople.
The new online course, “Ask The Right Questions And Close More Sales” features nine interactive chapters, with additional bonus chapters of trainer discussions on key points, a management guide for your group and individual training plan for every chapter, and a complete course workbook.
The course covers the key questions salespeople need to ask to quickly establish a relationship with the customer, avoid price discussions on the lot, identify targeted benefits for each customer, and close the sale.
“This is a critical foundation course for every salesperson because asking the right question at the right time is part of every sales process, from their initial contact to their retention calls after the sale,” said Joe Verde, president of Joe Verde Sales & Management Training, Inc.
“When they’re in front of a customer, building more rapport and identifying hot buttons is key to making targeted presentations for each customer to improve sales and profits. If they don’t learn to ask good questions, they’ll never be able to turn leads into appointments, sell, close, or even negotiate that critical win/win with today’s customer.”
Verde has developed high achievers in automotive sales since 1985 with his training process. Throughout 2012 and 2013, his company will be introducing new courses each month for JVTN® on critical topics to assist dealership managers in developing salespeople who can sell more units in the changing economy.
More Industry

CPO Sales Could Take Off in the Right Conditions
A recent Cox Automotive consumer survey reveals the size of an undertapped market for the vehicle segment given affordability pressures.
Read More →
Global Consumer Trends Diverge
Price remains a top consideration for U.S. car buyers, and they are the most brand-loyal consumers to established automakers, according to a new survey.
Read More →
Badger State Dealership Gets New Owner
The longtime southern Wisconsin store moved from one area auto group to another, keeping the business in Dairyland.
Read More →
The Cycle of Negative Equity
Third-quarter data shows consumers still rolling over debt and stretching loan terms, raising their risk of remaining underwater.
Read More →
Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →