COSTA MESA, Calif. - NADAguides.com, a provider of pricing information and market research for new and used cars, classics, RVs, motorcycles and boats, identified the auto industry's most aggressive new-car incentives and rebates that are sure to put dollars back in the pockets of consumers.

The list was developed using NADAguides.com's Incentives and Rebates Tool, giving consumers real-time data on the most impressive car deals out there. Auto dealers are now offering cash back and low rates on financing for many popular models, as well as spectacular lease signing deals and special promotions.

Chevy, Ford, Honda and Toyota are standouts for May with generous deals of up to $6,500 cash back or zero percent up to 72 months on new-car purchases. Honda's highly publicized and popular "The Really Big Thing" sales event continues to be one of the most talked about programs in the auto industry as Honda's never before offered $0 down payment, $0 security deposit, $0 first month's payment and $0 due at lease signing.

"The incentives and rebates being offered for May are the most substantial to date. Consumers are walking away with groundbreaking deals and cash back offers," said Mike Caudill, NADAguides.com auto expert. "Over the past year, auto makers have worked diligently to develop new incentives and rebates programs that will excite the consumer and entice them to shop the dealer lots. Armed with the right information, consumers can find fantastic deals on new cars."

For May, Chevrolet is a frontrunner with incentives and rebates on nearly the entire model line, including $6,500 cash back on the highly popular 2009 Chevy Silverado Crew Cab. Toyota, Honda and Ford are also offering low APRs and big cash back on popular models.