P&A Providers & Administrators
MenuMENU
SearchSEARCH

Barra Named Crisis Manager of the Year by Fortune

December 30, 2014
3 min to read


Weathering General Motors' severest crisis since its 2009 bankruptcy earned CEO Mary Barra another accolade today as Fortune magazine called her crisis manager of the year, reported Detroit Free Press.


GM has repaired more than 60% of the 2.4 million cars it recalled for a defective ignition switch that has been linked to 42 deaths, seven crippling injuries and 51 less severe injuries. In addition, GM has recalled an unprecedented number (more than 30 million worldwide and about 26 million in the U.S.) of vehicles this year, which has cost it about $2.7 billion.

Ad Loading...


But Barra took steps that showed effective leadership in the crisis. For example, she requested an independent analysis of what went wrong in which a former federal prosecutor found scores of individual and corporate decisions and practices that had a factor in failing to correct the defect for more than a decade. She also hired Kenneth Feinberg, a respected lawyer with expertise in running disaster compensation funds to establish a process for victims and their families to pursue compensation outside of court.


"Somehow, though, even as GM has seen its reputation raked over the coals, Barra has come out more admired and more likely to be emulated than ever," Fortune staff writer Ben Geier wrote.


"How exactly, then, has Barra emerged with her reputation almost intact? A simple combination of honesty, humbleness, and a seemingly sincere desire to fundamentally change the errors that led to the problems she's faced."


Geier also drew a contrast between the way Barra presented the candid findings of the report and the way BP Petroleum CEO Tony Hayward responded in 2010 to that company's Deepwater Horizon oil spill in the Gulf of Mexico.


"Barra has made a practice of saying that she doesn't want GM to 'move past' the ignition switch scandal, or to 'put it behind' the company. She doesn't want this to be a bad memory that fades into the background," Fortune said.

Ad Loading...


"The BP executive always seemed more concerned with moving on with his life, with getting BP past the financial and reputational problems the accident caused, than with actually fixing the problems that led to the spill and helping those affected."


But GM's ignition switch problem continues, although it is generating less media coverage.


Those who haven't filed claims to Feinberg's compensation fund have until Jan. 31 to do so.


Through Dec. 24, Feinberg and his team found 42 surviving families eligible for settlements for the death of a loved one, out of 269 claims in that category.


Overall, the compensation fund has received 2,489 claims. It has found 100 claims eligible for some level of compensation, 306 ineligible and 568 that presented insufficient supporting evidence. Separately, 754 claims are still under review.

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →