BMW Closing in on Lexus, Mercedes in Luxury Battle
BMW AG's namesake luxury brand increased U.S. sales 16 percent in July to close the gap among top-selling luxury brands with Toyota Motor Corp.'s Lexus, which was little changed amid recalls, Bloomberg reported.
BMW sales rose to 19,064, the Munich-based automaker said today. Daimler AG's Mercedes-Benz sold 17,367 vehicles, up 7 percent from a year earlier. Lexus reported an increase of less than 1 percent to 18,595.
Revamped models such as BMW's 5 Series sedans and Mercedes's E-Class cars have helped the two brands gain on Lexus. The Toyota division has been hurt by the automaker's record recalls in the past year, including Lexus models such as the LS 460 sedan and GX 460 sport-utility vehicle.
“Right when Lexus is hitting a weak spot, plenty of other cars are able to swoop in and take market share,” said Jessica Caldwell, senior analyst at Edmunds.com, a Santa Monica, Calif.-based provider of industry data. “Talk about a three-horse race -- it's really close.”
Through last month, Lexus sold 126,025 cars and light trucks, compared with 121,041 for Mercedes and 119,696 for the BMW brand.
BMW gained on Lexus for the second straight month, as it moves toward its goal of passing Lexus for top rank in U.S. luxury sales by 2012. Lexus has led since 2000, Caldwell said.
BMW sold 9.6 percent more 5 Series sedans and 51 percent more X5 SUVs in July than a year earlier.
Mercedes C-Class sales surged 19 percent for the month.
Lexus was hurt by a 9.4 percent slide in demand for its cars, while deliveries of its SUVs rose 12 percent.
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →