BMW Raises Prices on Redesigned 3 Series By Less Than 1 Percent
BMW of North America will raise prices by less than 1 percent on its top-selling car, the 3-series sedan, when a redesigned version goes on sale in February.
The 2012 328i sedan will start at $35,795, up $320 from the model it replaces, and the 335i will go up $370 to $43,295, the automaker said today. Both prices include an $895 destination charge, reported Automotive News.
BMW said the cars will have more equipment than the models they replace, including a 6.5-inch central display with its traditional iDrive controller for audio, climate and other settings. The cars will also have a USB/iPod interface, an eight-speed automatic transmission, a start/stop function and brake-energy regeneration.
The redesigned versions may give the automaker a boost next year in what could be a bid to retain the title of top-selling luxury brand in the United States. Through October, BMW led Mercedes (excluding Sprinter vans) by about 7,000 sales and had more than a 45,000-unit lead over earthquake-hampered Lexus, the perennial No. 1.
Last year BMW sold 100,910 3-series cars in the United States, significantly beating the second-biggest seller in the compact luxury sedan segment, the Mercedes-Benz C class (58,785) and the Infiniti G (58,143). Through October, BMW sold 78,314 3-series cars.
The 328i sedan will have a new 2.0-liter twin-turbo four-cylinder engine, and the 335i will continue to feature BMW's twin-turbo 3.0-liter inline six-cylinder powerplant. Both engines are gasoline; a diesel will be added later.
For the first time, the 3 series will be offered in three trim and equipment levels: sport, luxury and modern.
The 2012 3-series sedan will make its U.S. debut at the Detroit auto show in January.
More Industry

Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →
Auto Retail Families Get Out While the Getting’s Good
Kerrigan Advisors’ first-quarter Blue Sky Report shows a sharp uptick in buy-sell deals as more retailers take advantage of handsome values while seeking to escape market risk.
Read More →
Holman Opens New Lexus Dealership
Located in the heart of Clark County, Lexus of Vancouver features a multi-level showroom, more than 30 service bays, an indoor drive for drop-off and pick-up and a fleet of courtesy vehicles.
Read More →
Ownership Priorities are Shifting
A new survey shows that in the U.S. vehicle quality for generation Z is largely defined by advanced safety features, intuitive technology and premium sound systems.
Read More →
Pump Price Jump Calculated
ISeeCars.com examined fuel costs for different power trains, finding which ones have experienced the biggest hits since the war in Iran commenced.
Read More →
Black Book: Weekly Market Update
Wholesale values fell last week despite the spring season still being in the traditional full-gear mode, analysts said.
Read More →
Arkansas Auto Group Acquires First Indiana Rooftop
Performance Brokerage Services represented both the buyer and seller in the sale of Carver Toyota of Columbus by Carlock Automotive Group.
Read More →
Stellantis to Dive Into U.S. Lending
The multinational maker of Chrysler, Dodge, Jeep, Ram and multiple other brands received conditional approvals for a Utah-based industrial bank.
Read More →
New-Vehicle Prices Rise
With April sales down, higher prices on in-demand large vehicles helped inflate the overall ATP, though increases were under long-term averages, Cox Automotive reported.
Read More →
Black Book: Weekly Market Update
Last week in the wholesale automotive market proved to be a mixed bag, analysts reported.
Read More →