Braman Motorcars Implements LoJack Inventory Management
CANTON, Mass. — LoJack Corporation has deployed its LoJack inventory management system with South Florida's Braman Motorcars, a top 30 dealer group. The new inventory management system will help deliver an accurate location of vehicle inventory across multiple lots, helping to minimize the time required in the regular dealer inventory process.
LoJack is working with Braman to further refine the system that uses a telematics platform and a proprietary user interface.
"LoJack has had a long tradition of bringing products to dealerships that help boost their bottom-line profits," said Hal Dewsnap, senior vice president and general manager of U.S. sales at LoJack. "Braman Motorcars is one of the South's most respected and successful dealerships, and we're proud to help improve their inventory process and help build their business through an inventory management system. Many dealers have asked LoJack to help them obtain a better solution for lot management for their vehicle inventory —we listened, and we think we have delivered."
The inventory management system helps sales personnel at dealerships locate vehicles across the various lots that larger dealers sometimes cope with to handle their inventory of vehicles. The system also warns dealers of low battery voltage on vehicles, allowing them to expedite the work of keeping batteries charged; dealers only need to work on those vehicles that need charging, and can skip the time-wasting work of checking the battery levels on already-charged vehicles, officials said.
With the LoJack inventory management system, dealers no longer have to worry about bringing a customer to a vehicle for a test drive, only to discover that the vehicle has a dead battery. Additionally, the inventory management system can help avoid battery-related customer delays when they arrive to pick up the car, avoiding potentially damaging Customer Satisfaction Index (CSI) scores.
The LoJack inventory management system is available on the computer and for mobile workers. Employees will be able to see the location of their vehicle directly on their smartphone or tablet computer, obtain additional information about each vehicle quickly, track test drives and get an early warning movement alert through geo-fencing.
"At Braman Motorcars, we constantly evaluate our work processes to deliver the highest possible level of customer service," said Evan Bernstein, senior controller at Braman Motorcars. "The Inventory Management System from LoJack can help us reduce cost, while streamlining the process to deliver on that customer service excellence promise."
In addition to using the inventory management system, Braman loads the LoJack Stolen Vehicle Recovery System at their West Palm Beach Auto campus, which includes BMW, Mini, Audi, Bentley, Rolls-Royce and Porsche brands.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →