MENU
SEARCH2024 saw shift in consumer preferences toward individuality, desire for stability.
Green is one of the less-traditional colors that are gaining traction among consumers seeking individuality.
Ford
When it comes to car colors, consumer preferences are becoming less white-and-black.
A report by pigment producer BASF Coatings indicates many drivers are gravitating to less traditional hues and buying fewer black, white and silver vehicles, though white is still the most popular choice.
Worldwide, more consumers are buying cars in brighter colors or warm neutrals, the company said in its Color Report for Automotive OEM Coatings.
Warm yellows and beiges, along with greens, are more common on today’s roads, for instance, along with grays. In fact, gray tones make up nearly 20% of the U.S. market share, according to the report.
In the meantime, black fell two percentage points last year while white fell five percentage points.
“Gray is redefining automotive style, gaining popularity for its versatile sophistication as preferences shift away from traditional white and black,” said Senior Design Manager Victoria Fislage in a press release on the report.
In the Europe-Middle East-Africa region, or EMEA, gray is second only to white, though beige nearly doubled in popularity last year.
“Beige and neutral colors evoke a sense of calm and sophistication, reflecting the desire for stability in a fast-paced world,” said BASF Global Head of Automotive Color Design Mark Gutjahr.
The Asia-Pacific region was an outlier where black gained two percentage points as white fell at the same rate. Yellow, though, is gaining steam, especially soft tones.
“Earthy and pastel yellows capture today’s values – functionality, sustainability, and coexistence with nature,” said BASF Head of Automotive Color Design for Asia Pacific Chiharu Matsuhara.
LEARN MORE: A Muted Rainbow on the Road
Originally posted on F&I and Showroom
For nearly four years, the companies had worked toward the launch of the electric-vehicle brand’s first two models, but the shifting EV market scuttled the plans.
Read More →
In what Porsche says is an industry first, its 2026 Cayenne is joining the automaker’s electric SUV lineup with an optional inductive charging system that can be purchased with the vehicle.
Read More →
Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.
Read More →
Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.
Read More →
An annual J.D. Power study finds eroding home EV charging contentment, though there are ways owners can boost theirs. The firm sees auto dealers playing a role.
Read More →
Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.
Read More →
2025 brought consumers relief after years of rate hikes, but 2026 could bring renewed policy pain, depending on how U.S. trade policy affects prices.
Read More →
The new driver-safety technology by Hyundai and Kia, Vision Pulse, maintains over 99% detection accuracy in adverse weather or nighttime conditions, the companies say.
Read More →