Providers and Administrators in blue logo
MenuMENU
SearchSEARCH

Consumers in Bay City Skeptical about Expected Price of Chevrolet Volt, but Praise its Technology

July 16, 2010
3 min to read


BAY CITY, Mich. — President Barack Obama received his first up-close look at the 2011 Chevrolet Volt earlier this week and now visitors to the General Motors Powertrain plant in Bay City are getting to do the same, The Bay City Times reported.


The vehicle, which GM says can drive about 40 miles on battery power alone and then uses a small gasoline engine connected to a generator to power the electric motor, is on display until 6 p.m. today and from 10 a.m. to 3 p.m. Saturday at the Bay City's GM Powertrain plant, 1001 Woodside Ave.

Ad Loading...


But many spectators on Friday said they are concerned with the extended-range electric vehicle's price, which is expected to be about $40,000.


"The concept seems good, but the price seems a little high," said Rich McLaughlin, of Monitor Township. "Maybe that will come down."


McLaughlin, who was at Bay City plant on Friday viewing the four-passenger vehicle, said he likes the car's appearance and the technology is innovative, but not enough to buy the vehicle if it came out tomorrow.


Brian Essenmacher, a GM calibration engineer for the Volt, drove the vehicle from Milford to Bay City.


When asked to compare the handling of the Volt to another car, Essenmacher compared it to a Pontiac Grand Prix.

Ad Loading...


"The acceleration — to me — it feels like a Grand Prix,” said Essenmacher, who is at the Bay City plant to help with any questions consumers may have about the vehicle. "It gets up and going."


When Essenmacher pushed the ignition — or power — button on the car for The Times, the dominating features are two LCD monitors, one in the center of the instrument panel and the other — a touch screen — in the middle of the dashboard.


The instrument panel monitor performs all the tasks a regular instrument panel performs, but also features a variety of other features, including a brake and acceleration monitor measured by a green ball moving up and down.


"It’ll raise up if you're accelerating hard (and) it’ll turn brown," Essenmacher said. "You try to keep that green ball where it’s at.”


But even with the Volt's high-tech gadgets and gas mileage, many spectators agreed with McLaughlin about the expected price of the vehicle being too high.

Ad Loading...


"I think it’s too much money, even though the government is going to give you $7,500," said Mark Breza, of Frankenmuth, referring to the U.S. government planning to offer a $7,500 tax credit to anyone who purchases a Volt — in an effort to promote eco-friendly technology and the corporations that engineer them.


Breza, a self declared "car nut," said he hopes as the technology becomes more mainstream the price will lower, maybe as his daughter looks for a new vehicle.


"Being a young driver, I want something I can afford and this (the Volt) is a good idea, but if they are trying to get young drivers to buy newer cars, they have to make it affordable,” said Ashley Breza, 19.


In August, it was announced the Bay City plant would be getting a $37 million investment from GM to begin production on engine components for the 2011 Chevrolet Volt and Chevrolet Cruze.


The Bay City plant will produce connecting rods and camshafts for the Volt starting Dec. 1, according to Mark Pervine, assistant plant manager. .

Ad Loading...


"So far everything is on track," said Pervine, referring to pre-production of the Volt components. "We’re getting everything qualified. Everything is right on target here in Bay City."

More Industry

Line graphic showing week-over-week wholesale auto price changes
Industryby StaffApril 22, 2026

Black Book: Weekly Market Update

Wholesale auto conversion rates dropped slightly as auction buyers proved picky last week, analysts observed.

Read More →
pavement with car and charger wrapped around it painted on
Industryby Lauren LawrenceApril 16, 2026

EV Battery Cycle Life at Risk

Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.

Read More →
Photo of exterior facade of Beardmore Chevrolet store
Industryby Hannah MitchellApril 14, 2026

Founding Family Sells Nebraska Dealerships

Expanding Midwest automotive group picks up three stores as part of the robust transaction activity early this year.

Read More →
Ad Loading...
Up-close photo of car battery
Industryby Hannah MitchellApril 13, 2026

Automaker Increases Parts Recycling

Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo from the rear of the XC60 SUV
IndustryApril 8, 2026

Volvo to Shift Some EV Production to U.S.

The automaker says its movement of some electric-vehicle work to the S.C. factory is part of a more tailored product focus. It also plans to add a new hybrid model to the plant’s itinerary.

Read More →
Ad Loading...
Bar graphic depicting week-over-week change across the various vehicle segments
Industryby StaffApril 7, 2026

Black Book: Weekly Market Update

Last week's wholesale automotive auction activity continued in a healthy mode, though buyers practiced selectivity.

Read More →
red car at a gas station being filled with gas. Efficiency Drives Demand. Providers and Administrators logo
Industryby Lauren LawrenceApril 7, 2026

Gas Prices Driving Consumer Interest

CarGurus’ first quarterly review of 2026 shows that affordability concerns are continuing to drive consumer purchases with a shift to more fuel-efficient options.

Read More →
Blurred photo of red car moving down a road
Industryby Hannah MitchellMarch 31, 2026

Automakers Have More Tricks Up Their Sleeves

JD Power analysts see auto retail faring this year’s storms well through various means, though it acknowledges conditions are challenging to accurately predict.

Read More →
Ad Loading...
background view of Washington D.C. with the capitol building and cherry trees. Text says 'What's the Cost?' with two diverging arrows and the Providers and Administrator's logo
Industryby Lauren LawrenceMarch 31, 2026

Insurance Rates Continue to Fall

Car insurance premiums have continued to decline so far this year, the overall national average settling at $138 per month in March, according to Insurify data.

Read More →