LAKE SUCCESS, N.Y. – DealerTrack, Inc. has named Bridget Townsend senior director and general manager of the DealerTrack Inventory Optimization suite of solutions, with responsibility for product strategy and development as well as the unit's financial performance.

Townsend, 36, joined DealerTrack's Chrome Systems subsidiary in 2000 and progressed through a variety of leadership roles. Most recently, she was senior director of engineering, product and client services at Chrome. Over the years, Townsend has led the design, delivery and positioning of Chrome's Internet marketing and remarketing solutions for manufacturers, dealer service providers, advertising channels and financial institutions.

She played an integral role in taking Chrome's services platform from inception to an over-1-million-transactions-a-day business, offering 24/7 service and support to top technology providers in the automotive sector.

"With her track record of success in driving customers' business results and overall satisfaction at Chrome, Bridget brings a fresh perspective - and clearly a strong background in automotive marketing - to the leadership of our inventory solutions business,” said Raj Sundaram, senior vice president, solutions and services group at DealerTrack.