P&A Providers & Administrators
MenuMENU
SearchSEARCH

DriveItNow Announces Integration with GoMoto’s Customer Experience Platform

December 6, 2015
2 min to read


CINCINNATI- DriveItNow®, the leader in online pre-qualified monthly payment marketing technology, announces a partnership with GoMoto, a leading provider of dealership engagement solutions. DriveItNow will be integrated with GoMoto’s mobile kiosk technology to improve the car shopper experience and boost sales for dealers.


GoMoto’s patent pending Customer Experience Platform uses tablets and touch-screen computer displays to captivate customers inside the dealership to explore products, services and specials, while capitalizing on sales conversion points and improving the overall performance of dealership BDCs, Sales, F&I, and Service Departments.

Ad Loading...


DriveItNow’s patent pending pre-qualification payment quoting technology instantly displays real monthly payments using dealers’ lender programs and consumers’ actual credit bureau information, without the need for social security numbers/birthdates and adversely affecting consumer credit.


In-store car shoppers will see personalized monthly finance and lease payment offers powered by DriveItNow on the GoMoto platform, which will enable them to take immediate action, translating to real-time results for dealers.


According to the most recent J.D. Power 2015 US Sales Satisfaction Index Survey, the use of technology tablets and computer displays by dealers during the sales process can substantially improve efficiency, resulting in increased customer satisfaction among new vehicle buyers. Consumer satisfaction soars when finance options are presented on a computer or tablet screen, compared to other methods, including printed materials, verbal quotes, and handwritten figures.


“We are very pleased to add GoMoto as a valued partner to deliver efficiency to the dealership sales process. Given an increasingly tech-savvy consumer, dealers that seamlessly connect consumers’ online experiences to the in-store environment will deliver superior customer satisfaction.” said Tarry Shebesta, DriveItNow President.


"We are excited to announce an integrated customer experience with DriveItNow as they offer a proven engagement tool that generates more sales and profits for our dealers,” added Todd L. Marcelle, GoMoto CEO. “Our integration allows dealers to increase transparency, reduce the sales transaction time, and improve the in-store experience”

More Industry

Photo of gray SUV plugged into public electric-vehicle charger in parking lot
Industryby Hannah MitchellJuly 21, 2026

World EV Adoption Set to Grow

A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.

Read More →
Bar chart of truck and SUV segments' weekly value change
Industryby StaffJuly 21, 2026

Black Book: Weekly Market Update

Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.

Read More →
laptop with blue car on screen on a shopping website, Clear Costs Convert
Industryby Lauren LawrenceJuly 21, 2026

Pricing Transparency Drives Purchase Consideration

An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.

Read More →
Ad Loading...
Bar graphic of used-car segment weekly change
Industryby StaffJuly 14, 2026

Black Book: Weekly Market Update

Used-vehicle market depreciation was the prevailing story in the wholesale market last week.

Read More →
Light-blue Fiat car parked on a sunny Chicago street
Industryby Hannah MitchellJuly 14, 2026

Smaller Is Looking Better

A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.

Read More →
man sitting at desk using calculator with charts in front of him, to-go coffee cup on desk, rising and falling data chart in front
Industryby Lauren LawrenceJuly 14, 2026

U.S. EV Market Slowly Stabilizes

U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.

Read More →
Ad Loading...
blue background, map of the world with connecting lights and an electric vehicle emblem in the middle
Industryby Lauren LawrenceJuly 8, 2026

Global EV Market Entering New Phase

Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.

Read More →
Bar chart showing week-over-week wholesale automotive price change
Industryby StaffJuly 7, 2026

Black Book Weekly Market Update

The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.

Read More →
Photo of Honda CR-V SUV on two-lane road next to roadside trees
Industryby Hannah MitchellJuly 1, 2026

Auto Affordability in Context

Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.

Read More →
Ad Loading...
Line chart of used-vehicle days to turn over past week
Industryby StaffJune 30, 2026

Black Book: Weekly Market Update

Automotive auction inventory increased last week, giving choosy bidders even more leeway.

Read More →