P&A Providers & Administrators
MenuMENU
SearchSEARCH

Economists Predict U.S. Recovery, Auto Sales Surge in 2011

March 30, 2010
3 min to read


NEW YORK - Two leading U.S. economists predict a return to more normal economic conditions by the end of 2010, Automotive News reported.


As a result, they forecast U.S. light-vehicle sales will reach 14 million units in 2011 and grow to old levels of 17 million and above by middecade. However, market share among automakers will remain extremely fluid.

Ad Loading...


“It's a recovery, but it sure doesn't feel like one,” said Nariman Behravesh, chief economist for consultancy IHS Global Insight. “Unemployment is still a big factor, but consumers are spending. First-quarter growth was the best in about three years.”


Driving the recovery will be strong growth in exports as well as capital spending on equipment and high-tech. The main drag is lackluster capital spending on nonresidential construction, and there are worries about short-term commercial real estate exposure, Behravesh said at the NADA/IHS Global Insight Automotive Forum in New York.


However, Behravish added that the odds of a double-dip recession are about the same as a recovery that actually exceeds predictions. Corporations and banks are “sitting on a mountain of cash,” it's just a matter of convincing them to spend and lend it.


Specific to the automotive sector, the sales resurgence will not be driven by a return to the old ways of subprime loans, home equity-driven purchases and an overabundance of cheap leases. Already there is a recovery in delinquency rates.


Rather, the sheer force of demographic trends will trigger a return to more robust sales, said George Magliano, IHS Global Insight director of automotive research.

Ad Loading...


The surging population of Generation Y is just entering a flaccid job market. But once the economy is rolling, by 2013 about 70 to 75 million young consumers will enter the market. In addition, while scrappage demand may not return to high percentages -- thanks to constantly improving quality lengthening the ownership cycle -- there is significant pent-up demand that will see more replacement purchases in the near term, Magliano said.


So, who will provide consumers with loans? Already, commercial banks have become very aggressive in auto loan lending, and the industry should look for an increase in zero percent financing, Magliano said.


“We've frozen the subprime buyer out of our marketplace,” Magliano said. “We're never going to get back to the approval rates in 2005 and 2006. First we need jobs, then we can get a little bit looser on the credit.”


In terms of market share, IHS predicts GM, Ford and Toyota will collide at 17 percent share; Honda will grow to 12 percent; and Hyundai-Kia, Nissan and Chrysler will be in the 7 percent range.


But these share numbers are in flux, Magliano said, notably because “nobody has captured the younger generation yet.”

More Industry

Kia Niro SUV in gold color parked outdoors
Industryby Hannah MitchellSeptember 1, 2026

Kia Closes Out Summer With a Bang

Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.

Read More →
Outside of Auto Park Ford dealership
Industryby Lauren LawrenceSeptember 1, 2026

Indiana Dealership Changes Hands

A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.

Read More →
Three men standing in front of two classic cars handing off gift.
Industryby Hannah MitchellAugust 25, 2026

Texas Dealership No Longer in the Family

The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.

Read More →
Ad Loading...
Outside of modern car dealership “Genesis of San Bruno
Industryby Lauren LawrenceAugust 25, 2026

Genesis Grows California Presence

The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.

Read More →
Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
EV charger inserted into dark-colored car port
Industryby Hannah MitchellAugust 18, 2026

EV Market Humming Along

July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.

Read More →
Ad Loading...
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →
blue sky, yellow and orange rollercoaster with riders going up an incline
Industryby Lauren LawrenceAugust 12, 2026

EV Sales Recover in Q2

The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.

Read More →
Photo of blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellAugust 5, 2026

The Cheapest Hybrids to Fuel

The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.

Read More →
Ad Loading...
white SUV parked in front of a body of water with a gray sky background
Industryby Lauren LawrenceAugust 5, 2026

Hybrids and SUVs Gaining Ground

The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.

Read More →