F&I and Showroom Launches 2014 F&Idol Contest
TORRANCE, Calif. — F&I and Showroom is now accepting entries for the IAS-sponsored F&Idol video contest. The deadline to submit is Aug. 20.
This year’s contest will be broken up into two parts, with the second phase launching at Industry Summit 2014, scheduled for Sept. 8-10 at the Paris Las Vegas. Categories and contest rules remain unchanged from last year’s competition.
“This year, we’ll be recognizing the five category winners at Industry Summit, but we will not be announcing the overall winner,” said David Gesualdo, publisher of F&I and Showroom magazine. “Instead, we’re asking category winners to reshoot their winning entries at Industry Summit. We’ll then post those videos online for readers of the magazine to vote on the overall winner. That individual will be announced in the magazine’s November issue.”
As in past years, participants will be asked to submit five-minute videos showing them working with a customer in a staged transaction. The videos, which can be recorded using an iPhone, Android phone, webcam or any other video-recording device, must also show contestants handling at least two objections. Only one video can be submitted for each F&I product category, and contestants must be able to attend this year’s Industry Summit.
This year’s categories include F&I Products for Leasing, Vehicle Service Contract, Tire and Wheel, Key Replacement and an open category. The latter allows participants to submit a video of them selling a product of their choosing.
An internal panel of judges will begin reviewing the videos later this month. Points will be awarded for transition statement and overall flow; customer rapport and engagement; product disclosure; product knowledge, personal stories and testimonials; and objection handling.
Category winners will be announced prior to Industry Summit and recognized during a special ceremony on Tuesday, Sept. 9, at 4:30 p.m. They will also receive their $1,000 cash prize for winning their category, as well as airfare and a two-night state at the Paris Las Vegas.
The magazine will then launch the second phase of the contest, which will have the five category winners vying for the $2,500 grand prize. The winner will be announced and profiled in the November 2014 issue of F&I and Showroom magazine.
To upload a video or to read contest rules, go to www.fandidol.com.
More Industry

World EV Adoption Set to Grow
A new report says the segment, despite recent setbacks in some regions, is poised for acceleration as many countries look to reduce pollution.
Read More →
Black Book: Weekly Market Update
Wholesale automotive auction business stayed steady last week as bidders encountered lower prices, analysts observed.
Read More →
Pricing Transparency Drives Purchase Consideration
An annual study by JD Power found that clear pricing matters to consumers on automaker websites, so much so that it increases their purchase consideration.
Read More →
Black Book: Weekly Market Update
Used-vehicle market depreciation was the prevailing story in the wholesale market last week.
Read More →
Smaller Is Looking Better
A growing number of Americans in the market for a new vehicle are opting for more affordable options, not waiting for market stability to bite the bullet.
Read More →
U.S. EV Market Slowly Stabilizes
U.S. electric-vehicle interest is slowly stabilizing since a major dip in sales after last year's end of the federal EV tax credit, and hybrids remain the leading electrified power train.
Read More →
Global EV Market Entering New Phase
Automakers are making investments to lower battery costs and optimize production to meet changing consumer needs.
Read More →
Black Book Weekly Market Update
The holiday weekend, not surprisingly, put a drag on wholesale automotive activity last week, analysts observed.
Read More →
Auto Affordability in Context
Cox Automotive points out the complex circumstances that have led to eye-popping vehicle prices.
Read More →
Black Book: Weekly Market Update
Automotive auction inventory increased last week, giving choosy bidders even more leeway.
Read More →