Ford Reports Healthy Q1
Sales reflect improved inventories across industry over last year.
Bronco model sales rose 18.3% in the quarter, helping lead the increase in deliveries.
IMAGE: Ford
Ford enjoyed strong first-quarter sales on the shoulders of its F-Series trucks and Bronco sports utility vehicles.
Total U.S. sales of just under 476,000 made for a 10.1% year-over-year increase as inventories across the industry stood at more robust levels due to easing supply-chain issues this year, though still under historical normals.
Ford reported that its truck sales rose nearly 20%, three-row SUVs nearly 48%, Bronco models 18.3%, Mustangs 5.2%, the Ford Pro Transit van 86%, and electric models 41%, though EVs still represented just 2.3% of overall sales.
It said it’s increasing production capacity for the Ford Pro vans at its Kansas City assembly factory and for other models at all other North American plants.
"Ford is off to a fast start to the year,” said Andrew Frick, vice president, sales distribution, and trucks in a press release about the quarter’s results. “Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments. And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang and Ranger, will only add to this momentum.”
Originally posted on Auto Dealer Today
More Industry
Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →