P&A Providers & Administrators
MenuMENU
SearchSEARCH

GM Has a Subprime-time Player

October 4, 2010
2 min to read


If the AmeriCredit acquisition works as General Motors Co. intends, GM dealers will lease more vehicles and arrange more loans for buyers with low credit scores.


GM's acquisition of AmeriCredit Corp., scheduled to close Friday, Oct. 1, provides the automaker with a captive finance arm once again. The $3.5 billion deal should lead to higher vehicle sales for both GM and dealerships, representatives of each told Automotive News.

Ad Loading...


"If we get some incentivized leases out there that are a little bit more aggressive and a little more subprime financing, it would certainly help our volume," said Tim Copenhaver, dealer principal at Champion Chevrolet-Cadillac in Johnson City, Tenn.


Two-plus years ago, some of those subprime customers could buy vehicles easily despite their troubled credit, Copenhaver said. But their financing options haven't recovered in today's market.


"Daily, we have some subprime customers who we can't get qualified because there's just nowhere to go with the paper," Copenhaver said.


GM spokeswoman Annalisa Bluhm said the acquisition of AmeriCredit will give dealerships a better range of financing options for nonprime customers, plus more leasing ability.


"Our dealers have been quite vocal: Give me a program where I can sell cars," Bluhm said.

Ad Loading...


Higher sales are likely, she said, though GM did not share projections. About 40 percent of consumers have credit scores of less than 680, which is considered below prime.


"That's huge," Bluhm said, adding that AmeriCredit has proved it can manage the risk effectively.


A regional lease program will launch by March, although Bluhm said details on regions, brands and nameplates have to be worked out.


AmeriCredit will be renamed General Motors Financial Co. but will continue to operate as AmeriCredit for its non-GM dealer customers. Non-GM business provides the majority of AmeriCredit's volume — almost two-thirds of the lender's overall originations and about 55 percent of new-vehicle originations, Bluhm said.


GM's 4,500 dealerships are not required to use GM Financial, and the automaker is continuing its relationship with Ally Financial, formerly known as GMAC Financial Services. Ally will continue to focus on prime customers and wholesale financing for dealers, Bluhm said.

Ad Loading...


That was good news to Copenhaver, who said, "We do a ton of business with Ally and get wonderful service."

More Industry

Orange electric vehicle charging station.
Industry•by Lauren Lawrence•October 20, 2026

Charger Network Growth Slows

Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.

Read More →
Fan of $100 bills atop a white envelope
Industry•by Hannah Mitchell•October 13, 2026

Lenders, Consumers Take on More Auto Loan Risk

September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.

Read More →
Red type R Honda civic parked on road.
Industry•by Lauren Lawrence•October 13, 2026

Next-Gen Hybrids in Sight

Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.

Read More →
Ad Loading...
Dodge ram emblem on orange vehicle exterior
Industry•by Hannah Mitchell•October 6, 2026

Gem State Stores Change Hands

A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.

Read More →
Graphic of model car driving on fake road.
Industry•by Lauren Lawrence•October 6, 2026

Charging In Motion

Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.

Read More →
front grill of a Ford truck with blue Ford emblem
Industry•by Lauren Lawrence•September 30, 2026

Twin Cities Stores Sell

Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.

Read More →
Ad Loading...
Diesel engine on a production line in a factory
Industry•by Hannah Mitchell•September 29, 2026

U.S. Auto Sales Still Below Prepandemic Levels

Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.

Read More →
Front of red tesla car.
Industry•by Lauren Lawrence•September 22, 2026

The Powertrain Shift

Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.

Read More →
White BMW SUV driving on road.
Industry•by Hannah Mitchell•September 15, 2026

Achromatic Autos

The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.

Read More →
Ad Loading...
Line of eclipse SUVs in parking lot.
Industry•by Lauren Lawrence•September 15, 2026

Used-Vehicle Affordability Worsens

Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.

Read More →