GM Partners With Niron on New EV Motor Tech
Companies will co-develop Clean Earth Magnet to reduce reliance on rare-earth minerals.

Partnership will produce a permanent magnet for motors without using rare or heavy rare-earth minerals.
IMAGE: Pexels
General Motors and Niron Magnetics have formed a strategic partnership to co-develop Clean Earth Magnet motor technology for GM electric vehicles, GM Ventures said.
GM Ventures' investment in Niron means the Minneapolis-based business will become one of GM’s 30-plus portfolio companies and will help Niron scale manufacturing and commercialize sustainable magnets, according to GM, which said EV motors are a key element of its Ultium Platform.
However, permanent magnets in EV motor rotors are typically made from rare-earth minerals, like terbium, dysprosium, praseodymium and neodymium, which are expensive and currently processed almost entirely overseas.
Niron Magnetics instead produces a permanent magnet with automotive-grade power without using rare or heavy rare-earth minerals. The company’s Clean Earth Magnet technology is built on iron nitride, a plentiful and cost-effective material with potential for future use in commercial EVs, GM said.
“We believe Niron’s unique technology can play a key role in reducing rare earth minerals from EV motors and help us further scale our North American-based supply chain for EVs,” said Anirvan Coomer, president of GM Ventures, in a press release. “Our path to an all-electric future will be enabled not only by our own research and development efforts but also by investing in next generation technology from startups and established companies outside our four walls.”
GM is taking steps to reduce the need for rare-earth minerals in EVs following China’s efforts to restrict supplies of other such materials.
Reuters reported in October that China would require export permits for some graphite products, a material used in nearly all EVs after earlier reporting that China restricted access to gallium and germanium products used in vehicle components and computer chips.
Originally posted on Auto Dealer Today
More Product & Technology

Car Karaoke Gets Official Platform
The in-vehicle karaoke and sing-along platform by Samsung arm is meant to add traveling enjoyment safely in technology that automakers can tailor to their specific needs.
Read More →
Kia Embraces Clean Energy
A Kia Georgia partnership combines weather protection and renewable energy in a new solar canopy system at Kia’s West Point facility.
Read More →
Honda-Sony Venture Dismantled
For nearly four years, the companies had worked toward the launch of the electric-vehicle brand’s first two models, but the shifting EV market scuttled the plans.
Read More →
Wireless EV Charging is on the Horizon
In what Porsche says is an industry first, its 2026 Cayenne is joining the automaker’s electric SUV lineup with an optional inductive charging system that can be purchased with the vehicle.
Read More →
EV Battery Cycle Life at Risk
Fast charging of electric vehicles provides a solution for range anxiety, but it also poses a risk to battery cycle life due to increased temperatures, according to an EV supply chain data provider.
Read More →
Automaker Increases Parts Recycling
Stellantis is adding a third end-of-life vehicle dismantling facility to feed its growing reuse business sparked in large part by autos’ growing lifespans.
Read More →
Charging Challenges
An annual J.D. Power study finds eroding home EV charging contentment, though there are ways owners can boost theirs. The firm sees auto dealers playing a role.
Read More →
Safety Drives Insurance Rates
Sixteen out of the 20 cheapest vehicles to insure in 2026 are SUVs, according to CarInsurance.com, largely because of their safety features and lower repair costs.
Read More →
Report Finds Year-End F&I Strength
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
AAMS Training and Mosaic Compliance Services Merge
The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.
Read More →