GWC Warranty Appoints Strategic Brand Manager
WILKES-BARRE, Pa. — F&I product provider GWC Warranty today announced the addition of Emily Dwyer as its new strategic brand manager.
As a member of the marketing department, Dwyer will be responsible for developing strategies that increase GWC’s brand awareness and value among new and existing GWC partners.
Dwyer brings to this role more than seven years of experience in brand development. Prior to joining GWC Warranty, Dwyer was the Brand Strategist for Sweda Advertising in Clarks Green, Pa., where she oversaw brand positioning, art direction, copywriting, audio/video production, social media management, public relations, event planning and more for a variety of agency clients.
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