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WILKES-BARRE, Pa. — F&I product provider GWC Warranty was awarded two 2015 Automotive Communication Awards at Tuesday’s Women’s Board Reception during Automotive Aftermarket Industry Week in Las Vegas.
GWC’s company blog, Accelerate, took top honors in the business-to-business blog category, while the company’s “Behind the Wheel” dealer story series won in the in business-to-business “Business Use of a YouTube Video” category.
“To be honored by peers within the automotive community for the content we provide dealers is a true testament to GWC Warranty’s commitment to be the industry’s best-in-class provider of used vehicle service contracts,” said GWC CEO and President Rob Glander. “We are proud to accept these awards and will strive to continue to provide dealers with timely, helpful, informative and engaging communications.”
GWC Warranty’s Accelerate blog was launched in March of 2015. It was designed to provide used-car dealers with the news and know-how to be more successful. Accelerate features helpful best practices, news, trends and more to help dealers stay on the forefront of the used-car industry and better serve their customers.
Behind The Wheel was introduced in August of 2015 with the story of Zimmerman’s Automotive, a 20-year GWC dealer partner. The story center’s on the 50-year operation’s story of the community involvement and customer service. Behind The Wheel pulls back the curtain to unveil the people and communities that make independent dealers successful, officials said. Each story also delves into how GWC Warranty’s service, products, training and technology align with independent dealers’ missions to operate reputable, successful businesses.
The annual Automotive Communication Awards are sponsored by the Car Care Council Women’s Board and the Automotive Communication Council. The awards recognize companies and agencies that provide automotive information to consumers and the trade professionals who interact with them on a daily basis. All entries consisted of automotive advertising, marketing, merchandising and/or PR efforts targeting consumers or the trade between January 2014 and November 2015.
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