GWC Warranty Unveils New Website
WILKES-BARRE, Penn. – GWC Warranty, the best-in-class provider of used vehicle service contracts and related finance and insurance products sold through automotive dealers, has introduced a new, modern, refreshed version of GWCWarranty.com.
Highlighted by a renewed design that is easy to navigate with helpful interactive content and intuitive contact tools, the new GWCWarranty.com was designed with dealers and their customers in mind. Most notably, the new GWCWarranty.com boasts new tools to find a local dealer consultant, locate a nearby service facility and look up coverage, as well as a more dynamic and responsive design optimized for desktop, mobile and tablet browsing.
“At GWC, we realize that our website is heavily relied upon by our dealers and their customers across the country as a source for information about our business,” said GWC CEO and President Rob Glander. “This new website helps our online visitors more easily locate the information they need when they need it. It is a true reflection of the best-in-class service we commit to delivering each and every day.”
In addition to more interactive content that provides visitors a fresh look into how GWC provides its unrivaled “No Worries, Just Drive” experience, those clicking through the new GWCWarranty.com can enjoy easier access to helpful information and avenues to communicate with GWC. Informational videos and concise FAQs help visitors learn how to file a claim, request a duplicate ID card and renew, upgrade or transfer a contract. Meanwhile, simple, direct contact forms allow users to request more information or submit feedback with the click of a mouse.
Also receiving a facelift through this process was GWC’s award-winning blog, Accelerate. Winner of the 2015 Automotive Communication Award for Best Business-to-Business Blog, Accelerate has delivered helpful news and know-how to nearly 6,500 visitors since its inception in April 2015. The new format is designed to allow more seamless browsing so dealers can scan historical blog articles for topics, tips and best practices most useful to them.
“In the past two years, a significant increase in traffic to GWCWarranty.com brought about the need to simplify and improve the GWC Warranty online experience,” said GWC Vice President of Marketing Kate Eltringham. “We are confident that this new website is constructed in a way that makes vital everyday information about GWC more readily accessible for dealers and drivers alike.”
To learn more, you can visit the new website at www.GWCWarranty.com.
More Industry

Kia Closes Out Summer With a Bang
Its U.S. subsidiary broke multiple records in August, in part due to a surge of demand for hybrids models.
Read More →
Indiana Dealership Changes Hands
A 30-year-old Ford dealership in Indiana has a new owner and will soon be undergoing renovations to meet manufacturer requirements.
Read More →
Texas Dealership No Longer in the Family
The Ford store, a longtime cornerstone of the Houston market, is now part of one of the fastest-growing U.S. auto groups.
Read More →
Genesis Grows California Presence
The Cardinale Automotive Group opened its third Genesis rooftop in the Golden State, Genesis of San Bruno, a stand-alone dealership serving the San Francisco Bay Area.
Read More →
August Auto Sales a Mixed Bag
An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.
Read More →
EV Market Humming Along
July sales show steady growth as the segment stabilizes from last year’s artificial surge following pullback of federal support.
Read More →
Auto Loan Delinquency Rates Stabilize
Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.
Read More →
EV Sales Recover in Q2
The EV sales roller coaster continues as numbers show improvement, but industry experts predict a year-over-year third-quarter decline and fourth-quarter jump.
Read More →
The Cheapest Hybrids to Fuel
The powertrain is increasing in popularity, in no small part due to its fuel economy. A new report lists the most efficient hybrids on the market.
Read More →
Hybrids and SUVs Gaining Ground
The most recent Kelley Blue Book Brand Watch found that only two nonluxury brands increased in shopper consideration, buoyed by their hybrid and SUV offerings.
Read More →