Honda Lifts Profit Forecast, Sees Further Growth
TOKYO - Honda Motor Co. lifted its annual guidance far beyond market expectations after cost cuts drove quarterly profit to the strongest in a year and a half. The automaker said it anticipates further growth in the next fiscal year, Reuters reported.
Japan's No.2 automaker has weathered the industry's turmoil better than many rivals as its profitable and dominant motorcycle business cushioned the blow to global car demand from the financial crisis.
Honda's car business, heavy in fuel-efficient models such as the Civic and Jazz, has also turned up over the past three quarters thanks to government sales incentives such as the United States' cash-for-clunkers program last summer.
With its car sales roughly on track to reach 3.6 million vehicles next business year, a top executive said Honda should be able to make an operating profit of about $1.1 billion per quarter, providing a rare insight into the outlook for the financial year starting on April 1.
"Under these sales conditions, I see a fundamental ability to make 100 billion yen in operating profit every quarter," Executive Vice President Koichi Kondo told a news conference.
That would indicate a full-year operating profit of 400 billion yen ($4.39 billion) for the year to March 2011, or up 25 percent from Honda's revised guidance of 320 billion yen for this year.
Honda may also benefit from the global recall of millions of vehicles by larger rival Toyota Motor Corp., particularly in the key U.S. market, although Kondo -- and analysts -- said the opposite could also happen.
"There's a chance that the image of all Japanese cars will worsen in North America and elsewhere," said Mitsushige Akino, chief fund manager at Akiyoshi Investment Management. "We just don't know. There are things we still can't predict."
Honda had to initiate a recall of its own last week, saying it would recall some 646,000 of its Fit/Jazz and City models globally due to a faulty window switch after a child died when fire broke out in a car last year.
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →