IRVINE — Looking to capitalize on increasing vehicle sales and market share, Hyundai Motor America has announced the launch of an in-store accessory sales program to be facilitated through MOBIS Parts America and powered by Insignia Group, LC, which provides accessory sales tools and training.

The program provided by Insignia will feature a customized, Web-based accessory system specific to each participating dealer. Key benefits include:

• Complete and timely accessory data

• Dealer-controlled profit margins through specific accessories pricing, including installation

• Order management and process development through training

• Sales and presentation training for sales departments

• Customer interactive 360-degree vehicle configurators

• Built-in performance reporting and tracking tools

"We are pleased to be selected based on Insignia's overall value and market experience," says David Stringer, president of Insignia. "Hyundai Motor America recognizes the consumer's desire to personalize and, with this program, have made it that much easier for their dealers to create a lasting and profitable business segment within their dealerships.”