Hyundai Motor Announces China Truck Venture
Hyundai Motor Co. has agreed to launch a $400 million truck manufacturing venture in China with a local partner as it seeks further inroads in the world's biggest auto market, reported The Associated Press.
Hyundai Motor, South Korea's largest automaker, said it signed an initial agreement with Chinese commercial vehicle manufacturer Baotou Bei Ben Heavy-Duty Truck Co. and has set a sales target of 100,000 heavy duty trucks in China by 2014.
Under the deal, signed Saturday in Seoul, the two companies will invest a total of $400 million to set up the 50-50 joint venture next year, Hyundai said. It will take over the Chinese company's existing large truck business that can manufacture 40,000 vehicles a year.
Hyundai, which already makes passenger cars in China, said it will initially focus on heavy duty trucks in the new venture and gradually boost its investment to include what it described as a "full lineup of commercial vehicles."
"The joint venture will initially launch a refreshed Baotou Bei Ben model and then launch a brand new model by 2012 with input from Hyundai's modern technology and equipment, gaining competitiveness in the Chinese commercial vehicle market," Hyundai said in a release.
"Entering China's commercial vehicle market is essential in establishing Hyundai's reputation as the most comprehensive car manufacturer in the world's largest auto market," Choi Han-young, vice chairman in charge of Hyundai's commercial vehicle division, said at the signing of the deal, according to the release.
"Our business in China will play a pivotal role in helping us achieve our global sales target of 200,000 units in commercial vehicles by 2013," he added.
Hyundai and affiliate Kia Motors Corp. form the world's fifth-largest automotive group. Both companies have been expanding aggressively overseas.
Hyundai has factories in China, India, Turkey, the United States and the Czech Republic. Kia, in addition to its recently opened U.S. plant, also manufactures automobiles in China and Slovakia.
Both automakers reported record-high quarterly net profits in the three months ended Sept. 30.
More Industry

Charger Network Growth Slows
Despite a projected increase in public EV chargers in 2026, charging infrastructure remains a top concern for consumers as the gap between the most and least EV-friendly places remains substantial.
Read More →
Lenders, Consumers Take on More Auto Loan Risk
September records loosened credit access the most in over a decade as buyers took advantage of the conditions to afford trading, though loan applications fell.
Read More →
Next-Gen Hybrids in Sight
Dealerships can expect to see revamped hybrids from Honda next year as the company rolls out a new system and model lineup.
Read More →
Gem State Stores Change Hands
A larger auto group founded in the industry’s early years sold two franchises to a neighbor group that's on a growth spurt.
Read More →
Charging In Motion
Honda has been researching wireless in-motion charging for electric vehicles since 2025, and new technology developments have put it a step closer to a final product.
Read More →
Twin Cities Stores Sell
Minnesota-based Walser Automotive Group made what it called the most significant acquisition in its history with a three-rooftop deal in Minneapolis.
Read More →
U.S. Auto Sales Still Below Prepandemic Levels
Mobility Global industry observers don’t expect the market to return to the higher volumes that became routine before Covid but to stay well below its potential.
Read More →
The Powertrain Shift
Electric-vehicle owners are backpedaling, according to new data, with product availability driving many to shift back to gas-powered engines.
Read More →
Achromatic Autos
The shades that dominate the U.S. car market don’t call attention to themselves, though grayscale may have plateaued after a 30-year upswing, research shows.
Read More →
Used-Vehicle Affordability Worsens
Listing prices in August defied seasonal trends, rising above $27,000 for the second time this year.
Read More →