SALT LAKE CITY, UT – - – Kevin Root was named president and COO of DrivingSales. Root joins the business intelligence and performance improvement company to further build and execute on its mission of delivering unbiased, actionable insights to help automobile dealers increase their profitability.

Root, who has served on the DrivingSales Advisory board since 2009, is charged with both operational and strategic responsibilities for DrivingSales. During his career, he has launched more than a dozen successful first generation products and digital solutions, and was recognized by J.D. Power and Associates as “one of the ten original automotive eBusiness pioneers.”

“"Kevin will be key to helping us move our vision forward. He brings one of the sharpest strategic minds in our industry, as well as critical expertise and hands-on experience turning strategies into business-building solutions,"” said DrivingSales CEO and Founder Jared Hamilton. “"His background aligns perfectly with our insight and information-driven mandate: his performance-improvement solutions for dealerships and OEMs have been foundational for our industry, and his industry research has broken new ground on everything from reputation management to the impact of social media on dealerships. We are excited to have Kevin join our team as we focus on bringing the next chapter to our dealer community and clients!”"

"“I have watched DrivingSales grow to become a key industry influencer over the past four years, doing what no one else in the industry has done: create a new platform to ensure dealers get the unbiased, relevant and unfiltered intelligence and insight they need to build their businesses,"” said Root. “"The passion and integrity its talented team brings to everything they do makes DrivingSales one of the best positioned companies in the industry.”"