PHOENIX - Libra Systems has announced that it has integrated with DealerSocket. The partnership, the company stated, enables a more efficient workflow for users of DealerSocket Dealership Desking that wish to also leverage Libra’s advanced credit reading analytics.

Libra’s patent-pending Risk-to-Roll software “intelligently” reads credit based on the non-discriminatory credit profile characteristics of each deal to guide users to the most profitable deal structure within APR and advance guidelines. By using Libra, dealers can increase profit potential in a manner that also offers dealers a more comprehensive approach to fair credit compliance.

"I am very pleased to offer this integration to our users," said Jonathan Ord, DealerSocket co-founder and CEO. "For many of our dealers, Libra has become a valuable tool from both a profitability and a compliance standpoint. By making Libra more accessible to our dealers, DealerSocket continues its commitment to provide our customers with innovate new technology.”

“Libra does not replace current desking technology or users of that technology, but is intended to help dealers maximize profitability in a legally compliant manner,” said Michael Maledon, CEO of Libra Systems. “Libra offers dealers protection by replacing the subjectivity of reading credit with an automated process. And the result is increased speed of the deal, higher front and backend gross profits, and significantly fewer unwinds and resigns.”