MBPI Program Innovation Generates Waves with Partners, Dealers and Consumers
Lee’s Summit, Mo. — Mechanical Breakdown Protection Inc. (MBPI) produced a major profit opportunity for its dealerships and agents with its “Add on Wrap Plus” program. The program has been gaining momentum in the vehicle service contract industry due to its sale date start, extended terms, comprehensive coverage and affordable pricing.
Traditional wrap plans mirror a manufacturer’s powertrain warranty, but they offer additional component protection and go beyond the manufacturer’s expiration date. The drawback is that they can have limited terms due to their in-service date start. Agents and dealers have been attracted to the concept of a sale date start wrap plan, which is now offered by MBPI’s Add on Wrap Plus program. Now, with the Add on Wrap Plus program, a four year old vehicle can receive up to five years of wrap coverage, rather than a maximum of three to four years for most other plans. Furthermore, consumers are able to enjoy the benefits of comprehensive coverage, which protects all mechanical components aside from a few named exclusions.
Boosted by the advantage of a sale date wrap, MBPI’s dealerships have seen a significant rise in contract sales. MBPI agents are also reporting significant intrigue from potential dealerships as a direct result of the Add on Wrap Plus program. With this new profit opportunity and value that MBPI’s Add on Wrap Plus program is offering, the expectation is that more will be drawn to MBPI’ service contracts.
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